February Newsletter
ACN Global Predictions?2025
The Asian Communications Network (ACN)—co-founded by our CEO,?Farzana Baduel—continues to lead essential conversations on the future of global media. At its latest event, top industry experts dissected the key challenges shaping 2025. Hosted by Michael Bociurkiw (Geopolitical Expert & Author), the panel featured:
Key takeaways:
The Trump Effect: Trade tensions, DEI rollbacks, and a retreat from global institutions.
AI Disinformation: Deepfakes and digital deception threaten truth.
Global Instability: Uncertainty in Ukraine and Israel-Palestine.
Gen Alpha’s Rise: The next wave of cultural and media shifts.
TikTok’s Future: Regulatory hurdles could reshape the platform.
Curzon is proud to support ACN through pro bono services, reinforcing our commitment to fostering critical conversations in media.
The next ACN event will take place on Tuesday, 25 February, with a best-selling author.
How Apollo Tyres Is Fighting HIV/AIDS in India
Proud of the work our partners, Apollo Tyres Ltd , are doing in HIV/AIDS awareness and prevention. Their?initiative, featured in The Guardian, empowers transgender sex workers to educate truck drivers on safe practices—building trust, dispelling myths, and promoting healthcare access.
Apollo Tyres has been committed to HIV/AIDS awareness and prevention since 2001, operating numerous healthcare centres across India's major transport hubs. Their comprehensive services include behaviour change communication, STI diagnosis and treatment, counselling, and condom distribution.
With over 100,000 drivers reached since 2022, Apollo Tyres continues to drive meaningful change in public health and social inclusion.
Read more in The Guardian
Farzana Baduel on Soft Power & Strategic Influence
Our CEO, Farzana Baduel,?recently joined Doug Downs?on the Stories and Strategies podcast to explore how organisations can use soft power to shape perceptions, foster trust, and create lasting impact.
领英推荐
Discover how storytelling, cultural identity, and corporate responsibility can help your brand stand out in a competitive market—while building authentic connections.
Catch the full conversation here
Shaping the Future of PR: CIPR’s Five-Year?Strategy
Our CEO and 2025 President-Elect of the Chartered Institute of Public Relations,?Farzana Baduel,?discusses the CIPR's visionary 2025-2029 strategy."We will continue to lead the way by helping our members meet the demands of today and tomorrow by embracing innovative tools and technology..." Farzana Baduel
Discover how CIPR is setting the stage for a more dynamic, tech-driven industry.
Strategic Communications in 2025: The Trump Era 2.0
With Donald Trump’s second term well underway, the PR landscape is evolving rapidly. From DEI dilemmas to social media disinformation and constant crises, communicators must adapt fast.?Highlights from our latest PR Insider?blog:
Apple’s bold stance on DEI versus the retreat of Meta and McDonald’s.
The rise of AI-driven disinformation and X's outsized influence.
Why crisis communications are no longer a contingency but a daily practice.
In a world of uncertainty, authenticity and agility are non-negotiable.
Drive lasting change in your organisation with impactful, purpose-led, and outcome-driven strategic communications - ?that always lands.
Team Curzon