??February Lunchtime Reads: Sterling on Shaping Healthtech PR

Good Afternoon!

Welcome to “Lunchtime Reads,” your monthly dose of what Silicon Valley’s PR agency is up to!

The Power of Communications in Healthcare Transformation

At the busy intersection of healthcare and technology, influential figures can spark important conversations and positive change. Enter Tina Burbine, a digital health advisory services executive at Nordic,?whose narrative traces her path from seasoned industry executive to trailblazing influencer. Read more about how PR helps healthcare executives shape industry narratives.?

??Sterling Spotlight

Erik Duffield, CEO of?Hakkōda, was recently featured in TechTarget, where he discussed integrating AI into data stacks and the strategic opportunities it presents for modern companies.?

UbiSim?was featured in Future of Work News for pioneering work in transforming nursing education through immersive virtual reality (VR) technology. Additionally, Lead Nurse Educator Christine Vogel was quoted in two Healthcare IT Today articles: Bringing Technology to Life and Additional Criteria for Adopting a Digital App or Service.?

Arwed Niestroj, SVP of E-Mobility and Product at Sakuu, was interviewed by S&P Global Mobility's Srikant Jayanthan for AutoTechInsight.?

Did you know that San Jose Water replaced over 20 miles of water mains last year??

?? In the News

• First brain chip patient can control computer mouse by thought - CBS News
• Disney star turned space CEO - CNBC
• Engineers developed lead ion sensor with 'unprecedented sensitivity' - The Engineer
• A clock in the forest - Noema
• OpenAI teases ‘Sora,’ its new text-to-video AI model - NBC News

?? Sterlinger Makes Headlines

Sterling's very own Julia Stevens captured the media spotlight this month when she was featured in Business Insider chatting about her big move across the country from North Carolina to San Francisco.

?? Lights, Camera, Action

February was chock full of events for the Sterling team?— from SF PRSA networking with AP business and tech reporter Michael Liedtke, to a Nonprofit Award Gala for Miracle Messages, to an Idea to IPO mixer, to chatting with the editor-in-chief of the San Francisco Chronicle!?

?? February Fun Facts

• ??February is American Heart Month, raising awareness about heart disease and promoting heart health. It's a reminder to take care of your heart through proper diet, exercise, and regular check-ups.?
• According to tradition, if a groundhog emerges from its burrow and sees its shadow, there will be six more weeks of winter weather. ??See what lies in store for us this year according to Punxsutawney Phil.?
• February 14th is more than Valentine's Day. It is also International Book Giving Day, ???dedicated to encouraging people to give books to children, schools, libraries, or organizations that need them.?
• ?? The?longest-ever recorded kiss lasted for 58 hours, 35 minutes, and 58 seconds. This Guinness World Record was achieved by a Thai couple during a kissing contest in February 2013.?
• February 20th is Love Your Pet Day.???
• Impress your friends and family this month with President's Day trivia (who knew that George Washington owned a profitable ???whiskey distillery?)

??? Mark Your Calendars

• Feb. 25-28 - Hosted in Los Angeles this year, ViVE is one of the busiest and buzziest healthcare and healthtech conferences. Learn more here.?
• April 20th -?Consistently attracting thousands of attendees and dozens of partner organizations, Cupertino's Annual?Earth Day & Arbor Day Festival features hands-on activities, live entertainment, and delicious food served by local food trucks. Learn more about the FREE event here.

?? Volunteer Opportunities

Looking for an opportunity to give back to your community this year?

• Heritage Rose Garden Volunteer Workday?- Join the Guadalupe River Park Conservancy for a fun-filled day of gardening in San Jose’s Heritage Rose Garden on Saturday, March 16. Sign up?here.
• Miracle Messages - Volunteer from anywhere in the world as a phone buddy or digital detective for your unhoused neighbors. Learn more here.
• Maui Strong Fund - Donate to support the immediate and long-term recovery needs of the people and places affected by the devastating Maui wildfires. Learn more here.?
• Second Harvest - Volunteer at one of several locations serving the Silicon Valley community to help sort or distribute food to those in need. For more information, click here.
• Sacred Heart Community Service - Volunteer, donate, and spread joy in San Jose. Learn more here.?

?? Stay Tuned for a Special Announcement ... Coming Soon!

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