February - Insights & Updates

This month, we're highlighting the latest digital developments that B2B brands should have on their radar, as well as a busy industry exhibition season ahead.

Google SGE

Be prepared for the new type of search engine. Using generative AI technologies, Google SGE will provide the answer to a user's search question, unlike any way that Google has presented search results before.

While there are many questions on the finer details of how Google SGE will work, as well as when we can expect to see it launched, there are some essentials that companies could be implementing now.

Hear from our digital marketing lead Conor Woodhall in this latest blog on what Google SGE is, and how you can optimise your website for generative AI. Read here.

Client Highlights

• Trusted Computing Group announced the appointment of Joe Pennisi as its new President, as featured in Capacity Media - a techoraco brand - read more here.
• Speedcast announced its extension and expansion of the STARS (Satellite To All Remote Sites) program for remote areas in Northern Australia, as seen in Via Satellite - read more here.
• ACOME Group was featured in ISE Magazine as Marketing Director Xavier Renard discussed ACOME’s nanomodule technology and its benefits to the UK fibre market. Read more on page 43 in the latest edition here.
• Synspective Inc. announced the official launch schedule of StriX-3, the company’s SAR satellite, as seen in Geospatial World - read here.
• Synspective Inc. has also been selected as a finalist at the 2024 Edison Awards, in the Monitoring Solutions Category for its SAR Satellite StriX.
• neXat ’s OSS/BSS platform has been announced as a “Teleport Technology of the Year” finalist in the WTA Awards.
• As well as this, neXat COO Caroline De Vos has been recognised in this year’s “Celebrating Women in Satellite” feature, for her contributions to the industry, and impeccable work ethic.
• KenCast, Inc has been selected as a MSUA Satellite Mobile Innovation Awards 2024 finalist, with its Smart FEC solution.

Delivering digital success for our clients

As part of our ongoing work with our client River Advisers , we executed a Google Search Campaign to complement the company's recent rebranding efforts and enhance inbound website leads.

The result ?? River Advisers now appears on the first page for its name and in the top search engine results on Google for key search terms. As well as this, an additional 1,002 visits and 24,400 brand impressions generated from the campaign, equated to a 51% increase in website traffic.

Find out how we did it by reading our recent case study here.

Upcoming Events

As we write this newsletter from MWC in Barcelona, we have a busy few weeks ahead, with team members at the following exhibitions in the coming weeks:

• BAPCO, Coventry 6-7 March
• SATELLITE, Washington DC 18-21 March
• FTTH Conference, Berlin 19-21 March

If you are interested in meeting a member of our team at any of these events to discuss how our wide range of services and expertise can elevate your existing communications, please email our marketing director Jade Hush at [email protected].