February HCP insights for pharma: HCP's conversations in oncology and the evolving role of digital opinion leaders.
Welcome to the latest CREATION Knowledge eJournal. This month, we explore:
If you haven’t already - check out our podcast: Better Listening for Better Health, where we interview HCPs and scientists to understand how they learn and share medical knowledge.
DOLs are not your paid media channel
By Daniel Ghinn
Discover how Digital Opinion Leaders (DOLs) play a crucial role in shaping medical discussions online, requiring authentic engagement from pharma rather than paid promotion. Read more.
Top market research questions you can answer with HCP social listening
By Katie Kennedy
Discover some of the most popular questions our clients have been able to answer thanks to our HCP social media market research. Read more.
Tracking data dissemination during medical congress and the emerging role of Bluesky
By Anni Neumann
Learn how HCPs discuss and amplify congress data online, shaping pharma’s strategies, engagement, and real-time insights an and Bluesky’s Growing Influence. Read more.
What HCPs are looking out for in the oncology space in 2025
By Ben Stott
Learn how HCPs are engaging with key oncology developments in 2025, from ivonescimab to novel ADCs, through social media. Read more.
Digital HCP tracking updates
Discover what healthcare professionals think about pharmaceutical products and their manufacturers, as it happens, through our quarterly tracking updates.