February in Digital - Lidl sold out on TikTok, NIKESkims, and our new work for Fullers Foods!
Welcome back to 2025! We know, February is nearly over, and our newsletter took a break for a month as we got back to work and hit the ground running. Things got very busy very quickly as we focused on bringing the best content and website development to our clients. But we're back now to share what's trending and to update you on some exciting developments!
Trending Now ??
Industry news you need to know:
1. NIKESkims
Nike and SKIMS are teaming up to redefine activewear with the launch of NikeSKIMS, a groundbreaking new brand merging Nike’s world-class innovation with SKIMS’ signature fit expertise. Designed to sculpt and perform, NikeSKIMS will offer a range of training apparel, footwear, and accessories tailored to women athletes of all levels. The first collection debuts this spring in select U.S. retail locations and online at nike.com/NikeSKIMS, with a global expansion set for 2026. Because who doesn’t want activewear that looks as good as it performs?
Lidl made history as the first supermarket to launch on TikTok Shop — and sold out in just 18 minutes. The limited run of 3,000 high-protein bundles, worth over ￡30 but priced at just ￡5, included exclusive Lidl merchandise and discount coupons. With nearly half of TikTok users open to shopping on the platform, Lidl’s success highlights the growing power of social commerce set for 2025.
LinkedIn might be a workaholic wasteland, but it’s also a gold mine for Microsoft. The platform saw record engagement, with comments up 37% YoY and LinkedIn Premium raking in $2 billion in the past year. AI-driven job tools, vertical video, and even in-app games are drawing younger users, while top CEOs post more than ever to shape their brands. With $16 billion in revenue and a user base skewed towards the wealthy and highly educated, LinkedIn’s grip on professional networking is stronger than ever.
Expert Opinions ??
Monthly insights and thoughts from the tda! team. ??
Favourite campaigns of the month are back - February edition!
Getting stuck in campaign work in 2025 feels super fresh with so much ahead. We look at how Dove hilariously reclaimed the word "moist" during SNL50, why Burberry's romantic London weather series feels like your favourite British rom-com, and how On's collaboration with Elmo is redefining fitness marketing with a refreshingly gentle approach. Read here.
AI-Assisted Design: how we use AI in our creative work
2024 was all about AI and we fully embraced it at tda! From speeding up motion design workflows and debugging code to upscaling images and generating placeholder content, AI is enhancing—not replacing—our human creativity. Our Senior Designer, Paulina, shares some specific tools our team uses daily, the practical benefits we've experienced, aand the important limitations we've identified. Read more here.
Reasons to prioritise Social Media in your Business Strategy
Wondering if social media is really worth your time and investment in 2025? Our Content & Social Media Manager, Viktoriia, reminds us how social platforms directly address today's top business priorities — from building brand loyalty and understanding customers to improving competitive positioning, all while working with tighter budgets. Read here.
New Website and Social Media look for Fullers Foods
After collaborating closely with KISS Branding on Fullers Foods' stunning rebrand, we brought their new identity to life with a fresh, dynamic website. Designed to showcase Fullers’ innovation, people-first spirit, and rich 150-year history, the site seamlessly integrates their “Full on Food. Full on Life.” messaging, bold photography, and refined visual identity. Beyond the website, we extended the new brand to their social media presence with a range of fresh content — see it here.
Following a year of significant growth — including a 30% increase in turnover and expansion into cutting-edge facilities along the River Aire in Leeds — the new digital presence ensures Fullers’ story is told with impact.
As always, drop us a line at [email protected] if you need anything digital, or even if you just fancy a quick business natter.