February Communication Insights
Today's newsletter is 924 words and a 4-minute read.?
Welcome to another Monthly Communication Insights newsletter, where we're all about boosting your PR game even when things get tough! ??
This month we are focusing on some key areas to help you shine: tackling mis- and disinformation, handling crises, and making sense of the data in your insights report.
Get ready to dive in and learn how to navigate the media landscape with ease. We will show you how to turn complex data into clear insights, so you can make smarter PR moves. ??
Yours truly,?
The Ruepoint Team
In this edition...??
Insights from the webinar 'Hot Topics for PR in 2024'
In our recent webinar on 'Hot Topics for PR in 2024', with International Communications Consultancy Organisation , we explored the impacts of mis- and disinformation. Hear from renowned industry experts Adrian Monck,?Boaz Paldi,?Raina Lazarova, and?Rob Morbin.
PR and Comms professionals are concerned about the rising trend of news avoidance and mistrust in media as a source of authoritative information. We open the conversation on how to reverse this trend and ensure access to quality information for all. Watch the video below.???
Why crisis planning should be part of your comms strategy?
Crises are unpredictable?but they are manageable. Crisis planning should seamlessly integrate with long-term communications plans rather than interrupting them.?
Why media analysis matters in a crisis??
Effectively communicating the organisation’s position during a crisis is the responsibility of the PR/Comms function, which requires tailored approaches rather than a one-size-fits-all solution. Media analysis plays a pivotal role in guiding decision-making during a crisis by identifying key influencers, prevailing narratives, and interpretations. By isolating and analysing these factors, organisations can make informed decisions that address concerns, predict outcomes, and manage stakeholders effectively.
Key areas of focus for media analysis during a crisis include identifying:?
How to interpret insight reports?
领英推荐
Define your "Good"
The first step in interpreting insight reports is to define what “good” means for your organisation. What are your goals and objectives? What key performance indicators (KPIs) are you tracking? Without a clear definition of success, it’s challenging to determine the value of the insights presented.?
Context Matters?
Context is crucial when assessing the quality of insights. Here are several aspects of context to consider:??
Interpreting the data?
Quantitative metrics:?Start by looking at quantitative metrics such as the number of mentions, reach, engagement share of voice. These metrics provide a quantitative snapshot of your media presence and establish the context for understanding the landscape This as a standalone, is thin; but as a starting point for insight is valuable.??
Content analysis:?Dig deeper into the content of mentions. What is the sentiment? How prominently is your company mentioned? Do you share much content with competitors? What are people saying about your brand or organisation? What is driving mentions – proactive measures or external narratives? How does your comms support the wider organisational pillars? What value are spokespeople bringing? ?This qualitative analysis can provide valuable insights into public perception.??
Competitor landscape analysis:?Don’t forget to compare your performance with that of your competitors. Are they gaining more media coverage or generating more positive sentiment??Understanding your competitive position can guide your future PR efforts.??
Trends over time:?Analyse trends over time to identify patterns and changes. Analysis over time can help predict how and when competitors will act, how the media will pick up on different topics, who the influential voices are. Understanding these trends can help you navigate internal expectations and external challenges to fine-tune your PR strategies.??
Audience insights:?Explore audience demographics and behaviors. Who is engaging with your content, and how are they interacting with it? This information can help you tailor your messaging to better resonate with your target audience.??
Actionable insights: Finally, look for actionable insights. What specific actions can you take based on the data? Whether it’s adjusting your messaging, finding new means to legitimise your position, targeting a different audience, or launching new campaigns, the insights from your report should inform your next steps.?
Register now!
Join us on 12th March 2024, at 10:00 GMT for the FREE webinar and learn how to transform your data visualisation skills from basic to exceptional.
Speakers: Raina Lazarova , Co-Founder & COO of Ruepoint
Amrita Sidhu , Managing Director of Medianet - Media Intelligence Made Smarter
The session will cover:?
Stay curious.?