February '24 Round-Up

Welcome to our monthly round-up, tailored for professionals working in marketing, media and technology.

Stay updated on key announcements, exclusive content, thought leadership and the latest events, all collated in one spot to help you navigate through the ever-evolving landscape.

We’re ready to talk all-things UK advertising at SXSW ??

The UK Advertising Exports Group (UKAEG) is gearing up for an unforgettable showcase - and our team is thrilled to be a part of it.

With an expanded program filled with innovation, creativity and strategic insights, this year's SXSW promises to be the most ambitious yet. From exclusive events to thought-provoking discussions, we're ready to champion British advertising excellence on the global stage.

Join us as we take an active role in SXSW's engaging discussions on brand engagement and sustainability. You can expect to see our team popping up at many of the highly-anticipated events - including the not-to-be-missed Innovation Day.

Check out our blog post to learn more about UKAEG and UK House at SXSW this year.

The latest Oystercatchers Club panel on the role of Chief Marketing Officers was an exceptionally timely panel to attend, given the enormous pressure to deliver growth, keep things on track and maintain a weather eye on changing customer expectations. Nearly half of CMOs are working with tighter budgets and a similar percentage are trying to deliver against a background of departmental restructures and mergers, according to an annual Marketing Week survey.

The stellar line up for ‘Mastering The Multifaceted: The Evolving Role Of A CMO’, featured Zaid Al-Qassab, currently CMO of Channel 4 and soon to be CEO of M&C Saatchi, Claire Cronin, CMO of Chelsea FC, and Pete Miller, Global Creative Director of Octopus Energy Group, while Richard Morris, CEO UK & EMEA, IPG Mediabrands provided an agency perspective.

Read more here.

Strategic planning is the catalyst to new business success. This starts by providing practitioners with a way to benchmark against their peers, as well as granular insights into client budgets and behaviours.

The latest jfdi/Opinium New Business Barometer takes a deep-dive into the trends dictating growth in today's economically-challenged landscape. The report's insights sparked a lively discussion at a virtual roundtable chaired by Jody Osman, Propeller's Chief Growth Officer and BD100 Co-Founder.

Find out more here.

“Responsible Growth” and the role of the advertising industry in helping the UK economy develop in a more sustainable way were key themes at this year’s LEAD conference, staged by the Advertising Association, IPA (Institute of Practitioners in Advertising) and ISBA.?

Propeller attended #LEAD2024 last week and while there was much to celebrate about advertising’s contribution to vibrancy of the creative economy, all those assembled were also challenged about what they can do to create a better world. Thought-provoking sessions threw down the gauntlet to the sector to work harder to build trust, improve its own environmental efforts and look to bring the sustainability message is an effective way to audiences.

Click here to read more about the event.

The event's theme - "The Lift" - resonated deeply with us, as it enabled more than 300 women and allies to come together to elevate one another to new heights.

We were spoiled for choice, with Bloomfest 2024 featuring a stellar roster of over 40 speakers, facilitators and artists. With 22 sessions to choose from, there was no shortage of engaging panels and insightful workshops.

As a proud supporter of Bloom UK, who we are proud to do PR for, we stand by their ambitious vision: "To be truly equal, we need to break down the barriers in our way. The cultural ones, the industry ones, and the ones we reinforce within ourselves."

Scroll through our carousel here.

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