February '24 Pulse

Looking Back

Chris Perry , Futures at 万博宣伟 kicked off our What’s Next is Now AI speaker series. His book Perspective Agents: A Human Guide to the Autonomous Age is available now.

Here are some key takeaways:

1. The way we experience media is going to change a lot in the next 3 to 5 years. Instead of using Google searches, websites, or tips from friends on social media to find answers, people will rely more on digital assistants.

1. The way information reaches us will keep challenging leaders. Currently, computer programs decide what information we see online. The big question is, what will happen when artificial intelligence, networks of automated accounts, and fake media start changing the kind of media we see and how we see it?

1. Experts believe that in the next 24 months, the best engines will have 10x better output than they deliver today. It's hard to contemplate what 10x means. Just bank on judgments today; they may not hold months from now.

Member Checklist

? Learn about our ‘24 plans and how to participate by watching our Full Member Webinar (30 minutes).

? Sign up for our email list here. Not a PRC Member? Please join or sign up for our Partners & Friends email list here.

? Download our updated Generative AI Guidelines here. You’ll be able to access an AI Continuum, a Generative AI Toolkit for PR Professionals, and a checklist of questions to ask to identify and mitigate bias. View the webinar where we kicked off these guidelines with Anne Green and Mark McClennan, APR, Fellow PRSA here.

? We recently launched our ‘24 Tech Stack Study to help Members evaluate the universe of tech platforms. If you're interested in participating, please email [email protected].

What's on Deck?

February 27: Mastering the Art & Science of Client Service with Elise Mitchell , Mitchell Communications Group and Velocity Collective LLC

• Free for PRC Members
• Audience: Junior client service team members?

February 28 & 29: Leadership Skills for First-Time People Managers with Chelsea C. Williams , Reimagine Talent

• Audience: AAE-AS?

March 5: Using Your Superpowers to Unlock New Opportunities with David Clayton , True & North ?

• Free for PRC Members
• Audience: AS and up

And more in our full event calendar here!

For more information on any of our offerings or ways to get involved, reach out to us at [email protected].