February 2025

Is it just us or was January 365 days long? It. Was. Endless.

Let’s get into the February trends.??

Don’t forget to sign up for daily Late Checkout emails for the latest.??

• Yes, chef. The 2025 James Beard Awards Restaurant and Chef Semifinalists list is live.??

• Oreo created a flavor with the one-and-only Post Malone.??

• Pop Up Bagels has teamed up with clothing brand Boys Lie for a “Schmear Campaign” merch line.??

• Hold my ANA. There’s a new vocab associated with the non-alcoholic beverage movement.??

• Run, don’t walk: Wendy’s teamed up with the Girl Scouts for a Thin Mint frosty.??

• Dior launches their first wellness retreat with fitness classes, workshops, massages and more... and of course it’s at Hotel du Cap-Eden-Roc.??

• Speaking of fancy... Singapore Airlines launched a new amenity kit in partnership with Le Labo.??

• JetBlue is now allowing customers to pay for flights with Venmo.??

• Hawaii explores a tourism tax to help support natural conservation.??

• Chill out. Quietcations are all the rage.??

• NFL merch gets the designer treatment??
• Beis wants to transition from your travel bag to your gym bag, and kicked off a tour with [solidcore] to prove it.??

• It's the ultimate hard-launch: Zendaya subtly debuted her engagement ring on the Golden Globes red carpet.??

• America watched (and commented on the fashion on social media...) as the presidential Inauguration took place.?

• Run clubs + coffee shops = match(a) made in heaven.??

• The Lourve has opened its first fashion exhibit full of treasures from the world’s greatest design houses.??

• Flamingo Estate goes east and opens a retail outlet at Bloomingdale’s in NYC.??

• The luxury slowdown continues.??

• Are you more Aura Indigo or Dill Green? Pinterest’s 2025 palette is here.??

• TikTok went dark for all of 14 hours, and the U.S. has a little more time to figure it out. But was it all a PR stunt? Only time, TikTok, and potentially Oracle will tell.??

• Instagram teased the launch of Edits, their own video editing app (think Capcut for TikTok).??

• In another move to mimic TikTok, Instagram launched 3 minute reels for longform storytelling.??

• And when TikTok went down, Rednote went wild.??