February 2025

Welcome to our February edition of Onlii Spotlight!? ?

As we move through the months of a new year, it can be easy to put aside some of the goals we set in January to make room for other priorities. But when things get busy and our good intentions begin to fade, it’s one of the most important times to return our focus to wellbeing.

As a team, we’re always encouraging one another to find new ways to be active and incorporate wellness into our daily lives. Whether it’s taking the time to walk to the office or setting ourselves a challenge (Mark is preparing for his first triathlon!), there’s always something new to keep us moving. ? ?

Health packages, gym allowances and cycle to work schemes are part of what we offer as a business. But having those ongoing conversations can help us to motivate each other and return to healthier ways of living.?

For this edition of the newsletter, we wanted to highlight a few campaigns and brands that are challenging us to bring more movement to our day-to-day lives. And inspiring us to embrace some greener ways of getting us where we need to be.? ?

Scroll to discover more ???

Flipping the model.

When founder Ed Bartlett launched his technical apparel brand Kostüme, he knew it had to operate with a pre-order system. A simple but effective solution to the high-risk gamble that fashion brands rely on every season, Kostüme only make what they sell, ensuring every garment has a home.? ? ?

There's a dark legacy associated with the fashion industry, especially when it comes to its carbon impact and chronic waste. We’ve all heard the horror stories of landfills piled high with never-worn clothes, destined for the incinerator. But a simple shift in the way we think about the processes behind the purchasing of garments can make a real difference.?

By working in small limited-edition batches, Kostüme is asking the consumer if they want and need a garment before hitting go on production. By saving on up-front costs the brand can spend more on innovative methods and materials, like high quality recycled fabrics, without the luxury price tag. While also reducing their environmental footprint and waste. It’s a win for all.??

Next batch goes live tomorrow!? https://kostume.cc/

Travelling by train is 67% less polluting than a car.

It’s a powerful statistic, and one that Trainline are eager to promote. If you already travel a bit and use their app or Google Maps, it’s likely you’ll have seen messaging around the carbon emissions you’re saving by making smarter choices. But in recent months they’ve supercharged this message, bringing cultural heavyweights like Glenn Kitson in to turn a passive detail into a provocative call to action.?

The campaign uses a bold aesthetic and witty copywriting (delivered by comedian Asim Chaudry) to grab our attention. They’ve also backed up their message with an interactive web page that educates the audience with further context. Everything about the creative is presented in a way that authenticates and builds brand loyalty – an important move when it comes to avoiding claims of greenwashing.? ?

Learn more >?

https://www.thetrainline.com/sustainable-travel

What will be your legacy??

Our friends at Zen Running Club became the latest running shoe to land on retail platform Run Legacy, which got us thinking more about the company’s unique approach to transparency. ? ?

Run Legacy’s goal is to disrupt and repair the damage that the running industry has on the planet by providing the community with more transparent information and options for buying running kit. They’ve partnered Compare Ethics, an AI-powered green compliance tool, which enables them to carefully screen the brands they sell. The result? A curated portfolio of the best that running can offer when it comes to quality, sustainability, ethics and performance.??

Quality over quantity seems to be their approach, as the site still only sells a handful of brands, covering categories across footwear, clothes, accessories and nutrition. We know from our own research that younger generations buy into brands based on values so it’s no surprise to see this rise in ‘certified’ ecommerce platforms. It’s a trend (and movement) we’re happy to see!? ?

Discover the brands>?

https://run-legacy.com/??

Leaving a mark comes in all sizes

This week at The Onlii, our team have been celebrating Random Acts of Kindness Day (17th Feb) by recording the impact kindness has on us. ? ?

We’ve also participated in the Random Acts of Kindness challenge, where we tried to show kindness in random ways to our colleagues, family, friends and local community. From bringing treats into the office to giving one another lifts in the bad weather, it was nice to put that extra effort in and feel the difference it can make. We recommend giving it a go any time of year!

We don't have all the answers. But we love sharing what we’ve learned so far with other businesses. Visit our website to find out more about us, and get in touch.

Empowering brands to win through positive and Responsible Creative?

www.theonlii.com