February 2025
The Haymarket Alliance
Unlocking behavioural insights to inform the local economic development strategy
The Haymarket Alliance, a not-for-profit community organisation, was established to represent and support the diverse businesses and groups within the Haymarket precinct in Sydney.
Following the success of initiatives like the Neon Playground Festival and Lunar New Year activations, the Alliance sought to bolster economic growth by creating a Consumer Improvement District (CID).
"Pathzz has been a game-changer for us. For the first time, we have access to real data showing who visits Haymarket, where they come from, and how they interact with the precinct. These insights have not only deepened our understanding of the district but have also shaped our economic development strategy, enabling us to support local businesses and drive sustainable growth. Pathzz is empowering us to take Haymarket to new heights." Kevin Cheng, Manager, Haymarket Community Improvement District.
Read more about how the Haymarket Alliance leveraged Pathzz Ci by reading our latest case study here.
Pathzz Ai new feature alert! Dwellings Approved
We have released a new important feature on Pathzz Ai - Dwellings approved.?
?On the "analysis map" view, there is a new section called "Dwellings approved" and as shown above.??On the "Discover" section, there is a new condition called "Number of Dwellings Approved" to allow you to specify the catchment's number of dwellings approved as a ranking condition.
?You can read more about how to utilise 'Dwellings Approved' by reading our latest blog post.
Australian CBD Visitation Trends
Our latest Australian CBD Visitation Trends Report for December 2024 has just been released.
领英推荐
?December 2024 visitation patterns across Australian CBDs showcased a marked departure from seasonal norms.
Read the FREE report here.
Data for Good.
We’re proud to share that Pathzz data has supported a research article published in the prestigious Royal Society Open Science.
The study used Pathzz movement data to analyse community patterns during and after pandemic lockdowns, providing valuable insights to guide strategic initiatives for disease management and prevention.
Do you know the performance factors that drive success for your retail locations?
For retail businesses, success hinges on location. It’s not just about being in the “right” area—it’s about understanding the unique factors that influence performance in each specific location.
Yet, many businesses fail to uncover the deeper insights that could transform their network planning and maximise their returns.
Pathzz Ai uncovers new opportunities and enhances your existing network.
Learn more in our blog article.