February 2025 Newsletter

February 2025 Newsletter

Letter from Bob - The Truth About Resident-Centered Housing

Multifamily property owners who have survived tough credit cycles and interest rate environments have one thing in common: They value their residents and want them to feel safe and comfortable in their homes.

They hold true to the belief that healthy, financially stable, and engaged renters create healthy and financially stable properties.?

As the housing market changes and the number of cost-burdened households continues to grow, delivering services that help renters achieve stability and increase their level of engagement with property management is more essential than ever. After all, our business is not just about managing properties—it is about creating places that people can call home.

Sydne Garchik of MRK Partners has long been a champion of this approach. In the Q&A below, Sydne talks about what it really means to be resident centered, the impact they seek to deliver, and how stakeholders can achieve it. Read on for her perspective on this critical area of multifamily ownership and operation.?

Bob Simpson

President and CEO

Resident Centered Housing Provides a Foundation for Long-Term Well-Being

Sydne Garchik is Founder, President, and Principal of MRK Partners, a prominent real estate investment and management firm specializing in the acquisition, repositioning, preservation, and creation of affordable multifamily properties across the nation.?

What does resident-centered housing really mean?

For MRK Partners, resident-centered housing goes beyond providing a place to live. It's about creating a foundation for long-term well-being by combining safe, stable housing with access to holistic support. This includes programs to improve job security, financial literacy, and community resilience. In essence, it's about providing the right mix of housing and holistic support to give residents the tools they need for success in all areas of life.??

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Cool Stuff with Amina - FloFi

If you’re among those who care about impact through affordable, resilient housing, FloFi is worth exploring. This?new financial services firm is dedicated to expanding access to this type of housing, and it applies its expertise in?responsible financing?and high-performing buildings to enable lenders to tackle today's housing challenges.?

The name FloFi reflects the concept "flow," a cornerstone concept in Lean Innovation. In Lean thinking, flow is about creating seamless, value-driven processes?that eliminate inefficiencies and?reduce friction. For lenders and communities, this means decreasing bottlenecks in the financing process, making it easier to originate loans, and ultimately achieving measurable impact faster.

FloFi offers a range of specialized services designed to streamline and scale financing for affordable housing, including:?

  • Data-driven pipelines: Creating transparency and actionable insights to support smarter lending decisions and access to capital?
  • Product development: Guiding lenders through hands-on learning to build and refine innovative, effective financial products and build capacity?
  • Scaled finance solutions: Developing scalable strategies that drive meaningful impact for communities and lenders alike.?

What’s also special about FloFi is that it ensures financial and organizational resources are allocated to what matters most: accelerating access to sustainable, affordable housing. By combining data, innovation, and market expertise, the firm empowers lenders to build pipelines that scale sustainability and resilience—delivering affordable housing solutions with lasting impact. FloFi is ready to partner with?lenders and syndicators to reshape?the future of affordable, sustainable housing finance—loan by loan.?

Our Members in the News

Have news to share? Send your links to [email protected] and we’ll spread the word in this newsletter and on our LinkedIn page.

Multifamily Impact Council | 1615 East Edgewood Road | Sioux Falls, SD 57103


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