February 2024 Newsletter
Welcome to the February edition of the Adnami newsletter!?
A new take on a classic – introducing Topscroll Expand
This fresh new spin on our Topscroll provides multiple opportunities to generate attention, with its interactive and engaging canvas and sticky banner that stays with the user as they continue to scroll – resulting in increased time in view and VTR rates!?
Want to know more about the?Topscroll Expand? Join resident Head of Creative,?John Feltham, for our upcoming?Creative Lab????? ?? on the?19th of March, as he:?
Save time and securely manage access with Google login?
We've updated our platform to now include the option for?Google login, enabling you to save time and securely manage access for your organisation by logging into the Adnami platform using your Google account information!??
Now that’s how you get your creative to standout
This month we’re bringing you three fresh creatives spanning across a variety of industries. Check out these cool creatives from?Renault,?United International Pictures?and?ST1?– great job to everyone involved!?
It's full on March madness
If you’re planning on attending any of the upcoming events below keep an eye out for your local Adnami team. Don’t hesitate to reach out to catch up and grab a coffee, a drink or just to say hi ??!?
???? From the?12th-13th of March, catch the DACH team –?Svenja Damzog,?Tom Dolling,?Amanda Cohrs?and COO,?Carl S?derblom?– at?d3con?in Hamburg.
???? On the?14th of March?you’ll find our UK team;?Alex Barstow,?Jeetesh Luhar?and CSO,?Peter ?strem, at the?Future of Ad Trading?in London.?
领英推荐
???? On the?21st of March?meet?Ville-Joonas Appel?and?Katri Martin?at IAB Finland's?“Ohjelmallinen ei kuole koskaan”. During the seminar you’ll have the chance to hear from Ville-Joonas Appel as he takes the stage for his presentation “Keksien poistuminen ei tule olemaan digitaalisen mainonnan isoin huolen aihe”!??
Meet our newest partner in France??
We’re excited to introduce you to one of our newest partners in France ???? – welcome to?The NGPA Group! ?
Industry news
What’s happening at Adnami
For our German followers – Amanda Cohrs weighs in on how Nordic publishers and agencies have recognised the benefits of high impact advertising and what lessons Germany can learn from its neighbours.
What other people are talking about
This guide attempts to answer key questions brands are currently asking about attention measurement including: Why is attention important? What tools are available to measure attention? What are the use cases for these tools? How can I best integrate attention into my digital advertising campaigns??
Google is pushing back against assertions made by the IAB Tech Lab about shortcomings of the search giant’s Privacy Sandbox initiative, the centrepiece of its cookie transition plan. Still, adtech industry stakeholders are eyeing Google’s proposed solution with scrutiny.
Until next month ??,
The Adnami Team