February 2024
Hello,
We are super excited to share our latest exciting news, interesting content, and success stories with you.
During the past few weeks we’ve been working extra hard to deploy our newest product (INCRMNTAL Explorer), preparing for a public announcement.
Thank you to our customers providing feedbacks and sharing their ideas with us - we are happy to continue building the future of marketing measurement products together with you.
If you want to check out what we’ve been doing at INCRMNTAL, schedule a demo with us.
Best Regards,
INCRMNTAL Team
March 7th - AGS NYC
We are pleased to announce our participation in the AGS NYC on March 7th.? During the conference, Our CEO & Co-Founder Maor Sadra, will be sharing valuable insights alongside other experts at AGS NYC.?
If you would like to schedule a meeting with Maor during the conference, please click here.
Introducing INCRMNTAL Explorer
INCRMNTAL just became a lot more powerful with the BETA launch of INCRMNTAL Explorer. This new revolutionary dashboard uses the engine and infrastructure we’ve built over the past years to report contribution, showing you the Marginal and Absolute incrementality from all channels, and all mediums.?
We are busy onboarding all of our customers to this new product, and will share even more information about this during a dedicated newsletter.If you want to see this dashboard in action, we would love to show it to you!
Multi-Cohort measurementsAdvertisers measuring cohorted KPIs will no longer need to select the cohort as the platform will now automatically measure the results for all available cohorts, allowing you to toggle cohorts quickly through the UI.
We are happy to share with you a recently published case study with AutoScout24.
领英推荐
Read how we allowed AutoScout24 to go beyond the cookies and beyond the click, by measuring the true incremental value gained or lost by marketing changes.?
The Return of Fraud? Some things never change
We've uncovered a new fraudulent 'ad platform' recently. Although INCRMNTAL hasn't previously raised a fraud 'alert,' it's crucial to provide background and our findings. In the mobile advertising industry, the 'fraud era' of 2017-2019 looms large, with an estimated 22.6% of ad spend wasted on fraud. Fraudsters offered guaranteed performance, exploiting attribution systems.
Click here to read our insightful and important blog for further information on this topic.
What does INCRMNTAL replace? (hint: It’s not the MMP)
Where does INCRMNTAL fit in the ad tech stack? It's a common question from marketers and analysts. With various use cases, from small campaign tweaks to strategic ad spend decisions, it's versatile. Think of it as a multi-functional measuring tape. This article discusses platforms often compared to INCRMNTAL.
Orchestrating Measurement Series
Explore insightful conversations with marketing technology thought leaders in our podcast series, "Orchestrating Measurement." This audio series is a follow-up to our recent white paper.
We've published 2 more new episodes! Don't miss out on full conversations filled with insights with our fabulous guests:
Episode 13 - In this episode we talk with Pau Sicilia, Performance Marketing at Binance. Pau marks his 3rd presence on our podcast, generously sharing his wealth of knowledge!
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Episode 14 - Join us in this episode as we talk with Paul Bowen Chief Revenue Officer at StreamElements. In this episode, our focus is on influencers marketing—What strategies are right and what should be avoided?
Listen now on Spotify, Apple Podcasts, and other platforms!