So, what's new in the wild world of social media?
Here are the updates that you need to know:
- According to the Wall Street Journal, Facebook usage is increasing. Time spent on the app has gone up worldwide, showing that the platform is still a place to prioritize for brands and marketers. While TikTok has captured a ton of attention, Facebook has been able to keep up with competition with its own short-form content option with Reels.
- Twitter has expanded access to Twitter blue to more regions to enable more users to sign up for the blue verification check mark. There is also apparently work being done behind the scenes on a gold checkmark that will be rolled out as an option for businesses willing to pay a pretty penny. Not to mention, Twitter is also offering revenue sharing for ads shown in reply threads. AKA, Twitter continues to be evolving at a rapid pace with Elon's leadership and it's definitely critical to keep up with the changes.
- Instagram recently added a new function that lets you capture leads directly from the profile. This lead form option provides a new way to get information from your audience that will help in how, when and where you communicate with them. It's free to use and super easy to set up, making it a no brainer to add to your profile!
- Paid blue checkmarks might be coming to both Instagram and Facebook! It seems as though Elon's moves have gotten Meta thinking about ways to generate more money from users, and providing folks the option to pay for a verification checkmark is definitely a key way to go! Meta hasn't confirmed that they are moving in this direction, but it's something to keep an eye out for.
At the end of the day, social media marketers all know one thing: change is constant in the industry.
By keeping up with the news, you set yourself up for success to be able to spot opportunities to use these platforms to capture attention, articulate your message, build relationships and deliver exceptional experiences!
