February 2023 Newsletter
Democratizing Healthcare Data for Better Outcomes ft. Chris Pace, Chief Digital Marketing Officer, Banner Health
Having access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize outreach to drive patients to the care they need most and improve the quality of care overall.
Listen to Chris Pace, Chief Digital Marketing Officer at Banner Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss a health system’s digital front door, metrics that matter most, and modern patient activation strategies.
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Is Personalization in Healthcare the Holy Grail?
Personalization in healthcare is garnering attention as a potential game changer for consumers. It’s hailed as a way to make healthcare more efficient and accessible, as well as being able to customize outreach to individual patients. It promises a healthcare experience tailored to the individual needs of each patient. This could mean better diagnosis and treatments for their specific medical history and lifestyle. It could also mean more efficient use of resources and greater access to quality care.
If that’s true, how does personalization apply to hospitals and healthcare? This “quest” was a topic discussed at the Healthcare Internet Conference by Craig Kartchner, AVP Marketing & Customer Experience for HonorHealth, a healthcare system in Phoenix, AZ, and Jenn Misora, VP Client Success for Actium Health.
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The Power of Outbound Calling in Value-Based Care
A phone call backed by a sophisticated outbound calling strategy can help drive your highest risk patients in for the care they need. But overwhelmed call center staff, lengthy patient lists, and messy, error-prone call-tracking spreadsheets make outbound calling painful and inefficient. Call center and care team staff alike need a simple, effective way to track outbound calling.
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5 Steps to Develop an Effective 'Always-On' Patient Communication Strategy - Published by Fierce Healthcare
Healthcare is not a seasonal service. Because patients need care consistently, outreach efforts have to be happening all of the time, not just during certain time frames. Fortunately, the wealth of rich healthcare data coupled with new innovations, like AI, enable marketers to deploy and automate always-on patient outreach programs. This means that health systems are in a unique position to not only drive better health outcomes through early preventive care and screenings but improve patients’ experience at the same time.
The question is, how can providers harness this power to draw in patients for the services they need most?
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Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, Allina Health
CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs results in a better understanding of your patient population and the ability to create more effective marketing campaigns.
Listen to Chris Dufresne, VP of Digital Products and Marketing Technology at Allina Health, and Alan Tam, VP of Marketing at Actium Health, as they discuss adoption, misconceptions, pitfalls, and effectiveness of CRM technologies.