February 2023 Edition

AKCG Perspectives: Know When To Stop Talking

By: Leonard Greenberger, APR

Media interviews require a lot of preparation for a spokesperson. From developing key messages, visual aids and supporting facts to identifying two or three empathetic and relatable stories, preparing for an interview demands plenty of practice. Read here as Leonard Greenberger provides tips to help us recognize?when it’s time to stop talking.?Because in some cases, especially?crisis response, what you hold back can be just as important as what you share.?

Client Coverage

Earlier in February, as Eagles Fever was running through Philadelphia, AKCG partnered with Neumann University to tell the story of four sport management majors who were hired by an organization called Living Sport to work the Super Bowl. Christie Illeto, a reporter from Philadelphia’s top-ranked station, 6abc, interviewed the students for a story that aired three times in the 24 hours before the Big Game.

AKCG worked with Marsha Wesley Coleman, the Director of Learning and Development at Friends Services Alliance, to develop and secure a guest column in McKnight’s Senior Living, an important vertical for the aging services industry. In the piece, Coleman counsels her colleagues on organizational development, diversity, equity, and inclusion (DEI) matters. The column also allowed Coleman to reflect on her family history, celebrate what her ancestors did to provide for her family, and highlight the work health industries must do to move forward.???

AKCG Meets Gritty!

The AKCG team?joined the Philadelphia Public Relations Association to celebrate the talented and feisty Gritty of the Philadelphia Flyers for the Annual Gold Medal Luncheon. Each year this award is awarded to individuals and organizations whose accomplishments have left a lasting impact on our community and brought national recognition to Philadelphia. We had a blast!

Meet Aly Cosio

Meet?Aly Cosio, a senior associate at AKCG.?Aly is a bright and strategic professional who works with our crisis communications and issues management practice as we help organizations navigate challenging waters.?

What inspired you to seek out a career in communications?

Before college, I didn’t really know how to define communications. It was too broad for me to wrap my head around. By graduation, I knew I wanted to work in the communications field. This was because over time, I recognized how impactful and fundamental communications careers are to bettering interpersonal relationships and understanding yourself and your community. I’ve realized our most important conversations and relationships are dependent upon efficient and clear communication, and I wanted to be a part of that.

Learn more about Aly?and the rest of our team in our Meet the Team series on our blog.

AKCG Bright Spot: Congrats?Angelica!

We are excited to congratulate Angelica Flynn on her promotion to Associate Vice President! As AVP, Angelica will serve in a more strategic role for the firm's clients. We're so proud of Angelica's continued growth and contribution to our team!

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