February 2023 Amazon Beauty Report
Discover Top Products and Emerging Trends for Amazon Beauty!
It can be hard to keep up with trends in the ever-evolving beauty industry. Envision Horizons is here to help, with our monthly Amazon Beauty report.?
With insights into emerging trends, up-and-coming brands, bestselling products, market share data, and even analysis from CEO Laura Meyer, get a snapshot of the current state of Amazon beauty in minutes.
Download Envision Horizon's?February?2023 Amazon Beauty Report?today to stay ahead of the game!
Stay Ahead of the Curve
Preview pages on trending searches and top products from the?February Amazon Beauty report...
The Lipstick Index may just be alive and well...Jungle Scout conducted a recent study of the beauty & personal care (BPC) market on Amazon, indicating encouraging data for the category amidst troubling times:
Despite overall consumer spending declining on Amazon, spending on BPC products has steadily increased with the majority of BPC's sub-categories ending last year+30% YoY, and the pace of BPC spend sped up between 2Q22 and 4Q22.?
Post by? Ransley Carpio . Read Now .
Wondering how start-of-the-year sales have been for everyone? We were too…
We analyzed consumer shopping behavior for 65M shoppers across the 1000+ brands in the Disco Network and we’re sharing:
- The categories that are resilient to the post-holiday slump
- Average order values across categories
- The categories that will see the fastest recovery in the coming months
BATTLE OF THE BEAUTY BRANDS?
The Super Bowl is one of the biggest nights in advertising, and this year, two beauty brands made a massive impression with their ads.
领英推荐
Rihanna dominated the concept of product placement. During her halftime performance, she touched up her makeup with Fenty Beauty Invisimatte Instant Setting + Blotting Powder.
E.L.F. leveraged their viral Power Grip Primer and the fame of the “White Lotus” series to create a highly entertaining commercial with actress Jennifer Coolidge.?
Post?by? Manessa ?? Lormejuste . Read Now .
Get Your eCommerce News From Industry Experts
Meet the New Amazon Small Business Academy
Amazon’s Small Business Academy gives early-stage entrepreneurs and small business owners the tools, resources, and networking opportunities to help grow their businesses online. Read Article .
Shopify, Walmart and Amazon Joust for Merchants With Fulfillment-as-a-Service
For the eCom juggernauts — Walmart, Amazon and Shopify among them — there’s money to be made, and merchant loyalty to be minted, by offering a single point of access to handle the steps that occur after the buy button is clicked.
Fulfillment-as-a-service, FaaS as we’ll shorthand it here, covers everything from getting goods transported to warehouses (on cargo ships, etc.,)?to storing them, to getting them to the customers’ doorstep.
The recent spate of earnings calls shed light on the FaaS ambitions of these firms, and while it must be said that the network buildouts are a work in progress, and are a continuing investment, management sees long-term potential in helping these SMBs compete with larger enterprises in terms of speedy delivery and a boost in sales conversions.
FTC Charges Supplement Marketer with Hijacking Ratings and Reviews on Amazon and Using Them to Deceive Consumers
As a result of FTC’s first case targeting review hijacking, The Bountiful Company will pay $600,000...
The Federal Trade Commission took action today against a marketer of vitamins and other supplements called The Bountiful Company (Bountiful) for abusing a feature of Amazon.com to deceive consumers into thinking that its newly introduced supplements had more product ratings and reviews, higher average ratings, and “#1 Best Seller” and “Amazon’s Choice” badges.
The case against Bountiful marks the FTC’s first law enforcement challenging “review hijacking,” in which a marketer steals or repurposes reviews of another product. Bountiful carried out this deceptive tactic by merging its new products on Amazon with different well-established products that had more ratings, reviews, and badges, the FTC said.
Amazon Accelerate Dates?
Mark your calendar - Amazon Accelerate is taking place September 12 - 14 in Seattle, WA. Amazon’s annual Accelerate event is back! Join Amazon for a conference dedicated entirely to Amazon’s selling partners in Seattle on September 13 and 14, with pre-conference activities for in-person attendees starting at noon on September 12.
Accelerate is?an opportunity to learn about the latest Amazon tools and innovations, speak with Amazon experts, and network with other selling partners.