?? Thinking about your social media strategy? You can build one in just 3 days with our free Social Media Challenge (February 4-6). Each day, we'll address different parts of your strategy, including content creation and community engagement.
?? Meta (Ads)
- Meta is testing ads on Threads. (source)
- Meta added a new feature for lead-generation campaigns, “Require SMS verification to submit form”. (source)
??Meta (AI)
- Meta added a new “Memory feature” for Meta AI Assistant. (source)
??Meta (VR)
- Meta has introduced support for Shazam on Meta / Ray-Ban smart glasses. (source)
?? Facebook
- Facebook has introduced a new type of story, "For You Music". (source)
- Facebook now has a “Clip hub” feature for Facebook Reels. (source)
?? Instagram
- Instagram has simplified the user interface for cross-posting to Facebook and Threads. (source)
- Instagram now allows users to translate private messages. (source)
- Instagram added a “Trending Audio” shortcut within the saved music collection. (source)
- Instagram added a new label for business chats, “Learn more about business chats”. (source)
- Instagram added two new metrics for Reels, “View Rate” and “Views over time”. (source)
?? WhatsApp
- WhatsApp will soon allow iOS users to add and manage multiple accounts. (source)
- WhatsApp is working on a welcome screen for the “AIs” tab. (source)
- WhatsApp added on iOS a new feature for WhatsApp Calls, “Call dialer”. (source)
?? Threads
- Thread is working on a new feature for posts, “Templates”. (source)
- Threads will soon allow users to “mark spoilers” in posts. (source)
- Threads added three new features on Android and iOS (source):
— A “Markup” tool for quoted posts. — A “Schedule” button for posts. — Metrics for individual posts.
- Threads has rolled out the “Media” tab to all users. (source)
- Threads now allows users to tag profiles in photos (single posts and carousel posts). (source)
- Threads moved the Instagram shortcut icon above the “Edit Profile” and “Share Profile” buttons. (source)
???? TikTok
- TikTok now allows users to create / to join a chat group via a QR Code or link. (source)
- TikTok moved the “Explore” section to the feed tabs. (source)
- TikTok added a “New” label for recent posts. (source)
?? X (Twitter)
- X added a new “Video” section in the sidebar (mobile). (source)
?? LinkedIn
- LinkedIn could soon introduce a feature that tracks the amount of time you spend viewing someone's profile. (source)
- LinkedIn will launch a new badge renewal process for its LinkedIn Top Voice program. (source)
- LinkedIn is testing a new notification for videos, “People are watching [Username] video…”. (source)
?? Google
- Google has introduced a new feature that allows you to efficiently bulk manage special hours for all the businesses you handle within Google Business Profiles. (source)
- Google Search is testing a new label for local search results, “Frequently Saved”. (source)
?? Bluesky
- Bluesky added a new video tab to profiles. (source)
?? Discord
- Discord is testing a virtual currency system, Discord Orbs. (source)
- Discord now allows users to play audio files without interruption. (source)
?? Kick
- Kick added a “Live rewind” feature for live streams. (source)
?? Netflix
- Netflix added a new “Season Download Button” for iPhone and iPad users. (source)
??Snapchat
- Snapchat now allow users to promote their snaps. (source)
??Spotify
- Spotify now enables users to view an artist’s top 10 most popular songs on mobile devices. (source)
- Spotify added a new “TikTok”-like feed in the “Explore” section, “Best New Artists 2025”. (source)
- Spotify added a new feature for podcasts, audiobooks and tracks, “Download to other devices”. (source)
??Twitch
- Twitch will allow users to pay for subscriptions with their payout balance. (source)
- Twitch will launch a new hype train emote, “Neurosama”. (source)
- Twitch added a new button for Twitch Clips, “Share to Instagram”. (source)
??Quick Insights
- Instagram: 2025 Post Dimensions. (source)
- LinkedIn: 2025 Marketing Jobs Outlook. (source)
- Sensor Tower: State of Mobile 2025. (source)
- TikTok: 2025 Marketing Calendar. (source)
- YouTube: YouTube Algorithms in 2025. (source)
??? Upcoming social media holidays
- 1 February – World Interfaith Harmony Week (1-7 February)
- 2 February – Groundhog Day
- 2 February – World Wetlands Day
- 4 February – World Cancer Day
- 4 February – International Day of Human Fraternity
- 5 February– National Weatherperson’s Day
?? 7 content ideas
- Highlight the distinctive process you follow to develop products or services.
- Share a funny or unexpected experience from the workplace that gave everyone a good laugh.
- Reflect on the most difficult business decision you or your company has ever had to make and what you learned from it.
- Compare your products with those of your competitors, highlighting what makes yours stand out.
- Post a funny or relatable image and invite your audience to "caption this" with their most creative ideas.
- Start an “Employee of the Month” series to recognize and celebrate outstanding team members for their hard work.
- Showcase real examples of how great customer service can make all the difference in creating loyal and happy customers.
Showing special appreciation to all the sources listed in this newsletter. They all have great newsletters and social media feeds worth subscribing to.
