Feb 2024: RollWorks TL;DR Insider

Welcome to February's edition of RollWorks Insider! This month, we're all about spreading Customer Love??, it's at the heart of everything we do! As we look back on our journey and ahead to exciting times, we're pumped to share what's new and what's making waves.

In this issue, we're keeping it real with the latest in ABM, essential insights, and the must-haves to crush your Q1 goals. We've also got some cool updates for you: a shoutout to our recent G2 recognition (we're blushing!), a sneak peek into B2BMX, and a customer story we love!

Here's to a February filled with connection, celebration, and success. Let's make it one for the books! ????

Latest on the RollWorks Blog ??

As we dive into 2024, the vibe at RollWorks is electric with enthusiasm and a deep sense of appreciation for where we've been and where we're headed. And our efforts have landed us in the top 10 of?G2’s 2024 Best Software Awards! Check out what our amazing customers have to say about working with us and get the details on our win here!

More from the RollWorks Blog:

?? 7 Tips for B2B Targeted Online Advertising for Maximum RO

?? 5 Things That Will Make (or Break) Your B2B Advertising Strategy

?? Maximize Your LinkedIn Marketing ROI with RollWorks' Audience Syncing

Customer Story ??

Highspot, experts in sales enablement, faced a challenge: they needed to better target and engage key accounts while streamlining their data. With RollWorks on board, they revamped their account-based marketing, syncing up their sales and marketing efforts more effectively. This partnership led to a notable increase in quality sales leads and enhanced engagement with important accounts.

Case Study Highlights:

• Tackling targeting ?? and data integration challenges.
• Leveraging RollWorks for more impactful account-based marketing.
• Achieving a significant rise ?? in quality sales leads.
• Improved alignment between sales ? marketing teams.

Read the full story here!

Industry News ??

We re thrilled to be sponsoring B2B Marketing Exchange (B2BMX) this year! We invite everyone to visit us at booth 302 and don't miss out on our exciting RollWorks B2BMX Sweepstakes ??! You could win one of two $250 airline ??? eGift cards, valid for travel with America, Delta, or Southwest Airlines. It's your chance for an incredible journey, courtesy of RollWorks. Can't wait to see you there!

ABM Must-Have Resources??

The RollWorks RKO playbook is your go-to guide for shaking things up in how your teams crank out revenue. It’s all about getting your sales, marketing, and customer success teams to play nice and use data-driven smarts to zero in on potential buyers. Here's what's inside:

• Tips and tricks to make sure your marketing efforts are seen, felt, and directly tied to bringing in the bucks.
• The lowdown on killer digital strategies that transform your campaigns into revenue-generating machines.?
• Real-deal tactics for lighting up engagement, cranking up conversions, and making every event count.

Ready to leave the competition in the dust? Get your copy now!

?? Need some RKO motivation? ?? Get in the groove with our RollWorks RKO Playlist!

Feature Highlight ??: Keyword Intent

RollWorks Keyword Intent revolutionizes your marketing and sales strategies by pinpointing accurate intent signals for your business. It enables:

?? Discovery and Prioritization: Identify accounts showing interest in your offerings and prioritize them for targeted outreach.

?? Personalized Messaging: Tailor your communication based on the specific content accounts engage with during their buying journey.

?? Enhanced Intent Data Strategy:Obtain keyword recommendations aligned with your site content to track relevant terms and so much more!

See how it works here!

Curious about how RollWorks can help you take your ABM strategy to the next level? Schedule a demo and explore how we can help transform your business.

See you next month!

Parker, Sr. Content Marketing Manager @RollWorks