Featured Snippet: What Is It and How to Optimize Your Website To Be Featured (SlideShare)

Google always aims to deliver satisfaction, which is why it is the most popular search engine globally. The company constantly updates its algorithm to provide more relevant and high-quality results that match the searcher’s intent.

Just recently, Google launched a new update on the Featured Snippet. This change caused a reaction among marketers, especially since it affects their search engine standing and SEO strategies.

Paying attention to these alterations is important so companies and their respective SEO service provider Philippines can make the necessary and timely adjustments to maintain their organic visibility. For example, the SEO agency Philippines may choose to continue optimizing for the Featured Snippet spot or focus on another strategy.

However, many SEO experts advised against abandoning the featured snippet strategy. Being featured as a Snippet places the website and the brand on top of the search engine results page (SERP), which is a very advantageous position to get exposure. Getting this spot gives the website strong impressions and higher chances of getting clicks, thereby driving traffic to the platform.

Featured Snippet can be a useful tactic to establish the company’s search engine authority. To learn more, here is an infographic from Digital Marketing Philippines (DMP) detailing how the featured Snippet works and its impact on SEO.