Featured images - When they matter and how to stand out

Featured images - When they matter and how to stand out

When you look at a blog’s homepage you tend to see either stock photos or illustrations. None of these situations make brands stand out.

At least in most cases.

Even when using illustrations, these tend to be pulled from Shutterstock or one of those free illustration libraries everyone’s already using.

So who’s getting their featured images right?

Slab - highly symbolic images with a consistent style

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Grammarly - simple cover illustrations that match their brand

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ClickUp - custom and sometimes funny

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Pitch - diverse images but all owned and brand-friendly

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Reply - pick a style and stick to it

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Help Scout - choosing images from different illustrators and making sure they match the overall brand and theme

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But beyond branding and possibly making your post stand out on social media, the featured images you have don’t matter that much.?

So should you dump all of your money into top-notch designs from day one??

Nope. There’s lots of other ways to make your imagery stand out:

Lokalise - reusing the same elements

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HelpCrunch - take a fun approach with the stock pics you have

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Tettra - use templates and simple elements you can create them yourself

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Further reading:

Remember that featured images can appear in the SERP on the following instances where having an image that pops out will matter:

  • When you get a featured snippet
  • Within the image search results
  • Under the News and Top stories sections [not applicable for B2B blogs]

Further reading:

NOTE:

Some blogs also add the featured image at the very top of the post. Make sure you properly size it and include an ALT tag. Refer to the previous edition on ALT tags for more details. If you enjoyed this edition, don't forget to?send it to a friend!?

Until next time,

Alexandra Cote


Fanny Marcoux

Ecommerce Analytics Consultant | Google Analytics, Google Tag Manager & Looker Studio since 2016 | Question E-commerce Newsletter | A very special coworking Podcast

2 年

Love the examples! I'll look at mine now...

John McTavish

Uncovering stories on Ship it and Sip it | Maker @ Paralect & ClipWing

2 年

admittedly biased, but I really enjoyed this one from our design team — matches the theme with clever simplicity.

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