A Feast of Year-End Tips

Gobble gobble!

I spend so much time making animal noises with baby Graham, it was bound to spill into my work content. ?

First up, two delicious opportunities to add to your calendar:

• November 25th: The Nonprofit Black Friday Bundle goes on sale! This year's bundle includes my DIY Donor Journey Audit guide alongside 33 other digital fundraising tools. Altogether, it's valued at over $4,000 and costs just $97. On the 25th it will be even cheaper, so look out for my email that day!
• December 5th: I'm cohosting a LinkedIn Live with Adam O'Brien at iDonate. This one will be a post-Giving Tuesday tune-up! We'll review your preliminary campaign results. Then, we'll share tips to refine your messaging for the rest of December. Two attendees will win FREE one-hour campaign tune-ups with me, generously gifted by Adam and his team.

Like the perfect Thanksgiving spread…

?This month I'm serving a medley of articles to help you season your year-end campaign to (your donors') taste. Here's your recommended reading:

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• To rise above the status quo: Specific tips to spice up your campaign

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• To write content that moves your donors: Fundraising copywriting tips Part 1 and Part 2

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• To learn from others' successes & mistakes: My 2023 year-end donations unpacked

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• To avoid freaking out in December: How to adjust your campaign while it's running

I hope to see you on December 5th for that post-Giving Tuesday tune-up!?

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If you'd like 1:1 support with campaign strategy or content, reach out ASAP so we can get to work. Just a few hours together will make a big difference.

As you roll out your campaign, I encourage you to stay curious. Set up and learn from an A/B test within every email, every ad, and every donation page to grow your organization's bank account and your enjoyment in the driver's seat.?

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Grateful for your readership!?

-Caroline