Feast On These Thanksgiving Campaign Ideas
The Pollack Group
Creative | Public Relations | Marketing for iconic global brands, ambitious new challengers, and regional mainstays.
Explore creative strategies businesses use to tap into the Thanksgiving spirit and maximize holiday revenue.
Don’t skip the Thanksgiving fun just because your brand doesn’t sell turkey. This article highlights how three brands creatively tie their products to Thanksgiving without the usual turkey association. Whether it’s a new banana bread flavor, Thanksgiving-themed spirits, or a twist on traditional rice dishes, these businesses show that a little innovation and some holiday nostalgia can make nontraditional products part of the seasonal excitement.?
Rao’s Homemade is debuting a "Pasta Knight" float at the Macy’s Thanksgiving Day Parade, designed to creatively celebrate its Italian heritage and connect with audiences during the holiday. This visibility boost, likely initiated by its parent company Campbell Soups, complements a campaign launched during prime football broadcasts to expand brand awareness.?
Given ongoing consumer concerns about higher food costs, Target is offering a variety of ways for shoppers to buy affordable Thanksgiving essentials. In this exclusive, Target’s SVP of Merchandising discusses the retailer’s plan to combine budget-friendly food items with a convenient shopping experience for the upcoming holiday season.?
Following Thanksgiving and Black Friday, Small Business Saturday is a unique opportunity for small business owners to attract extra local support and boost holiday sales. The author shares five effective strategies to help business owners to maximize visibility and engagement. Check out these actionable tips to build your own plan.?
?