Fearless Founders in the North West

Fearless Founders in the North West

We’re passionate about supporting our local community (keep your eyes peeled for an exciting announcement next week), and we’re proud to be based in a region with such outstanding talent and exciting opportunities. So this week we’re focusing on the North West, from grants to exciting start-ups, there’s a little bit of everything.?

As always, we hope it adds a little value to your venture. Enjoy??


Business Updates, Benefits & Resources?

New Figures Show Start-Up Culture Is Thriving In North West

As a business based in the North West, we’re thrilled to see R3’s research showing that the North West had the highest number of new companies than anywhere in the UK except for London and East Anglia.

The figures, which are based on information provided by Creditsafe, reveal that the rate of business creation has remained steady throughout the six months.

R3’s North West chair Allan Cadman, who is also a partner at insolvency firm Poppleton & Appleby, says: “Despite the current challenges facing business, the entrepreneurial culture is clearly thriving in the North West. This is great news for the regional economy as start-ups create new jobs and prosperity and drive innovation.” [Read More]?


Sterling Road’s North West Grant gives £1,000 to 25 teams per year

The North West Grant offers exceptional founders in the North West of England start-up investment aimed toward software and traditionally overlooked projects. There are no restrictions on the grant and it might just be the starting capital you need to get your idea off the ground!

The application process is simple and applicants should hear back within 30 days. [Apply Now]


Marketing updates

Snap Launches New Bitmoji Fashion Collection from Carhartt

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Snap continues to build more personalisation tools with Snapchatters now able to outfit their Bitmoji in workwear from Carhartt, following a newly struck partnership between the brands.?

Rajni Jacques, Snap’s Global Head of fashion and Beauty, said in a statement: “Apparel is a form of self-expression, and we love to see Bitmoji facilitate that experience in a fun and creative way for so many Carhartt lovers.”

The aim is for fans of the Carhartt brand to utilise Snap’s new digital offering to authentically represent themselves in the digital world. [Read More]


Instagram Shares Tips on Effective Influencer Marketing Collaboration

Meta recently shared seven tips for creating branded content for businesses. These tips come directly from creators and are based on how they like to engage and work with companies. The tips include:

  • Deploying a multi-pronged approach
  • Leveraging creators’ insights
  • Asking creators to pin branded content to the top of their grid [Read More]


Small Business Spotlight?

The Wardrobe Outlet

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Matty Donaldson founded The Wardrobe Outlet 2019, creating a platform where he could sell all his favourite products.

Starting from humble beginnings selling sneaker keyrings, Matty has turned his passion for footwear into a business that now offers over 20 different types of sneaker accessories and a vast array of men’s clothing.


He’s scaled to 30,000 customers worldwide & bootstrapped to £1.2m in revenue in just over 2 years while taking on all creative responsibilities with very limited budgets & resources.

Mystery boxes have become one of The Wardrobe Outlet’s most popular products, and, for sustainability purposes, Matty hopes this trend continues: “My vision for The Wardrobe Outlet’s future is to create a platform to help solve the problem of products going into landfill in a fun way through our mystery boxes which now equate to 70% of our sales, we provide 3-4X retail value in our boxes offering great value for our customers.”?

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