The Fear Pandemic
Jay Mooreland
Chief Behavioral Officer and behavioral finance coach helping advisors differentiate themselves and improve the investor experience by incorporating psychological principles in their marketing and messaging.
There is one thing more contagious than Coronavirus – that is fear.
The last few weeks, I have telling advisors in the Behavioral Finance Network that we have to provide an action plan for clients to pacify the amygdala, which besides being our fear center, wants to do something. The irrational hoarding of toilet paper and other staples is evidence that people just want to do something about it. They will want to do something about it with their portfolio as well.
I share with you the coaching message sent this morning (Continue Reading)
CERTIFIED FINANCIAL PLANNER?, professional at Lincoln Investment
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