F*ck perfect! Why authentic personal branding will get you further in life

Overcoming the urge to be perfect is one my favorite topics, as I’m a recovering perfectionist.?

Now, don’t get me wrong, I still prefer to create things of high value; work, which is insightful and beautiful to look at. But I stopped obsessing with it, especially when it’s 80% ok.

For me perfection by now is a myth or an illusion. You cannot reach this goal or the goal of perfection. It’s intangible. So, all you do is create stress and pain in your life.

And I think it was Gary Vaynerchuk who recently beautifully said, I quote here:?

?Perfection is f*cking insecurities with a lipstick on.“

What does he mean? People are crippled because of their perfection. They are afraid what other people will say and they use that as an excuse to not get started.?

But you know what? Especially nowadays people appreciate seeing "real" individuals. No more BS, no more #NoFilter, #WokeUpLikeThis.?

A few reminders: We are all human beings. And the strongest among us understood that we're all flawsome - a mix between full of flaws, but nevertheless awesome.?

So, stay flawsome, give your very best to be YOU-nique, true to your nature and enjoy the journey.?

I know, I know… it will get easier with the time - especially the more you work on yourself and the more you realize that nothing is going to change - or nothing terrible is going to happen - even if you published a "terrible" LinkedIn video. A video that is not “perfect” yet.

Talking about videos. Nobody expects you to publish a video as your first piece of content. And no, you also don’t have to go live!? Try this instead:

What kind of content is fun for you? If fun is "too ambitious", let me rephrase it: Which content type is the least annoying or exhausting for you to create? Start with that one.

Applied to your personal brand, the art of marketing yourself, this means: Have the courage to start although you feel as if you’re not 100% ready yet.

Spoiler alert: You'll most probably never feel like that and that’s ok.

Sustainable, authentic personal branding is a lifelong process, a journey, not a destination.

You'll become a bit clearer, stronger better with every question you are able to answer, every post you get out there, every person you speak with.

So, once again, start although you aren’t ready yet. And push yourself to grow one baby step every day.?Just one.

Image how far you'll have grown in one year... in three years. More than 1000 steps!

I've started my journey seven years ago. And trust me, I had to face very similar fears, thoughts and horror scenarios my mind tried to convince me of...

Today, I know better and I herewith kindly invite you to join the authentic personal branding journey.

Are you in?

Don't be shy, comment below.

I would love to hear your thoughts.

#perfection #personalbranding #garyvee #thinknatalia #whatinspiresme