FBIF2018 : the Rising of New Categories
Food & Beverage Innovation Forum 2018 (FBIF2018), themed as “Global Innovation, Powering the Future”, will be held in April 18th to 20th in Shanghai, China. During the past years, the F&B industry has experienced a slowed increase whereas in the meantime we have witnessed a great number of startups are rising. Through our analysis on the comparison between China’s Top 100 F&B companies and the global ones, we have founded that most of those startups represent new product categories. Also, there are traditional F&B enterprises have kept a steady growth by strategically placing products in the new categories. We believe that the F&B industry competition has entered the age of category competition.
Or you may also expect to know:
- What are the rising new categories? What are the innovation chances lied in different segmentation? What inspiration can the traditional categories get from the new ones?
- Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation?
- How can brands gain competitive advantages in the category competition through new marketing and packaging methods?
As one of the most influential F&B industry conferences around the world, FBIF committee collect, display and analyze the most successful business cases and the most creative ideas in the forum, aiming to offer valuable insights in future trends for decision makers as well as facilitate a healthy development for the whole F&B industry.
Early-bird Notice: FBIF2018 has been officially launched, register bef. Sep 29th (First 100 0nly) to enjoy a 20% off.
About Agenda
Marketing, R&D and packaging are three key innovation aspects which influence consumers' mind most, thus will always be the theme of FBIF.
FBIF2018 is a three day conference consists of Plenary Session on Day One and four parallel sub-forums on Day Two and Day Three, sub-forums are respectively Product Innovation A, Product Innovation B, Marketing Innovation and InnoPack.
Plenary Session
Along with the rapidly rising new categories and new brands, how should traditional giants build up a swift organizational structure to help corporate innovation? How can they realize product upgrade and catch the large emerging new middle class consumers? As for brands, how shall they conduct a strategic international thinking, and how to leverage their global competitiveness by utilizing the digital trends? They'll be the key of plenary session.
Product Innovation A ( Dairy Products & Beverage )
Dairy, beverage and snacks still takes major portion in the Product Innovation sub-forum. In this session, emerging categories like alternatives of dairy products, sparkling water, new tea and HPP juice will also be hot issues.
Product Innovation B ( Special Medical Purpose (FSMP) & Snacks )
Meanwhile, with national big health policies unveiled, we have realized that FSMP (Food for Special Medical Purposes) has gradually become the focus of many foods, medical and tech companies. Thereby we have set a FSMP session especially for firms entered in or preparing to enter this sphere to have a better understanding of such new business.
“Future Market Program” & “Hello Foods Prize”
We highly recommend you to pay attention to our “Future Market Program” and “Hello Foods Prize”. By introducing the most innovative food and beverage products in the world, FBIF committee hope to bring concrete and visual feelings towards industry innovation for all the attendees.
Marketing Innovation
We give focus on trends, channels, technologies and brand showcases, where you can learn about practical but prospective topics like “Mom Economy”, “Catering Channels”, “Artificial Intelligent”, and “Self-Service Retailing” etc.
InnoPack
After communication with many seniors in brand owners and suppliers, we are more and more believing the importance of packaging on brands. Thus in FBIF2018, we will keep exploring creative design cases worldwide, and together with Marking Awards, we will analyze the path from packaging decision making to brands’ aesthetics.
FBIF Speakers & Juries (Some positions may be changed)
Zhang Jianqiu, Executive President, Yili Group
Zhang Jun, Dean of School of Economics, Professor, PhD. Tutor, Fudan University
Valerio Nannini, Senior Vice President, Head of Strategies and Performance, Nestle
Helen Luan, Vice President of Tencent Online Media Group & General Manager of Advertising Account Department, Tencent
Stephen Maher, President, Mondelez China
Jet Jing, Vice President，Alibaba Group
Aalt Dijkhuizen, President of Topsector Agri&Food; Former President & CEO, Topsector Agri & Food in The Netherlands; Wageningen UR (University & Research Centre)
Charles Yang, Chairman – Eastern Region, Master Kong
Chen Chun-Chiang, General Manager of Research Department, Deputy Chief of Group Production Council, Want Want China
Maggie Wang, Vice President, Biscuits, Research and Development, Asia Pacific, Mondelez International
Zhou Li, Secretary of the Board，Ph.D, Nongfu Spring
Leo Xie, Regional President, APAC, DSM Food Specialties
Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd
Jesper Fournaise Colding, Senior Vice President, Asia, Arla Foods
Richard Lee, Marketing Senior Vice President of PepsiCo Greater China Region and Chief Marketing Officer, Tingyi Asahi Beverages
Frederic Linkens, Managing Director North Asia, Neuhaus
Emmanuel Pouey, Former VP Global Innovation, Bacardi Global Brands
Zhang Liaoyuan, Founder&CEO, Three Squirrels Inc.
Yu Ruifen, President, Shanghai Laiyifen Co., Ltd
Ralf Zink, Head of R&D, DMK
Craig Stephen Slavtcheff, Global Vice President, R&D, Global Biscuits & Snacks Division, Campbell Soup Company
Patrice Malard, Chief Technology Officer, Biostime Inc.
Pierre-Alain Ceralli, Vice President of R&D Innovation, Mengniu Dairy Group
Yongchun Dai, Ex- Director of Lean China Chocolate & Supply College Asia, Mars China
Peter Everett, SBU Director, Yoplait China and CMO, Greater China, General Mills
Vivian Yeh, Digital Transformation Director, Mead Johnson China
Joe McEwan, Head of Digital and Communities, Innocent Drinks
Yves Rey, Former Chairman of the GFSI Board; Corporate Quality GM, Groupe Danone, Danone
Di Xuefeng, Vice President Corporate QA – Nestlé in Greater China Region, Nestle Greater China
Zheng Yunling, Regional Quality Director ASPAC, Cargill Investments (China) Ltd.
Diana Escoda, General Manager and Head of the Pacific Global R&D Innovation Center, Coca-Cola
Pete Mitchell, Director Global Media Innovation , Mondelez International
Foo Siew Ting, Marketing Director, Diageo
Zhao Xingji, General Manager, Brand Management, Mengniu Dairy
Xavier Cortadellas, Gatorade Senior Director Innovation & Design, PepsiCo
Ximena O'Reilly, Global Head of Visual Identity & Design, Nestle
Jacquelyn Wu, Marketing Director at Campbell Swire, Campbell Swire
Marcelo Amstalden Moller, Head of Global CMI – Innovation, Global Brands & Cider, Heineken Group B.V.
Ellen Debrabander, SVP, Global R&D Nutrition, PepsiCo
Weizhi Chen, Sr. Vice President & Chief Technical Officer, The White Wave Foods Company
Ji Shunying, Founder, China Chocolate (Suzhou) R&D Center
Richard Cotton, Content & Creative Excellence Director, Coca-Cola
Mike Bascom, Director of Marketing, AB Inbev Canada
Wei Chen, Dean of School of Food Science and Technology, Jiangnan University
Annemieke (A M ) Beers, Director of Operations Agrotechnology & Food Sciences Group, Wageningen UR (University & Research Centre)
Bo Hong, Professor, Department of Biomedical Engineering, School of Medicine, Tsinghua University
Fabio Vacirca, Senior Managing Director – Products Asia Pacific Lead, Accenture Greater China
Yu Yi, Managing Director – Accenture Digital Lead for Greater China, Accenture Greater China
Rene Chen, Partner, JKR
Gong Xiangwei, President Andre Pectin & Global Business Unit Director, DSM Hydrocolloids, Royal DSM
Philip Lin, Asia Pacific Region Marketing Director, Tate&Lyle
Michael Sun, Co-Founder & Chairman, Shanghai JIAJUN Beverage Co.,Ltd
Charlie Hoare, Co-Founder, TAPPED organic birch water
Sophia Nadur, Founder, Ideas 2 Launch Ltd
James Costa, Founder & Managing Director, Sneakz Organic, LLC
Hiroki Shinohara.D.V.M., Head Scientist, the Quality Food Research Laboratories, R&D Division, Meiji Co., Ltd
William Watts, Senior Director, Walmart Food Safety Collaboration Center, Walmart
Zhang Zhigang, R&D Managing Director, Cestbon
Henry Yu, Marketing Services Director, Tetra Pak China
Cao Yongmei, Chairman of Group Production Council, Want Want China
Yin Xiaomei, Senior Director Global Innovation Commercialization, Firmenich Aromatics (China) Co.,Ltd
Jenny Cai, R&D Director , APAC/China Grains, PepsiCo Asia Research & Development Center
Xue Lian, R&D Director, Nongfu Spring
Gene Zhao, R&D Director, Packaging Development Asia Pacific R&D, Coca-Cola
Lingli Sun, Senior Packaging & Design Director, Mars Chocolate China
Huang Xiaodan, R&D Director, Guangzhou Wanglaoji Pharmaceutical Company Limited
Jason Zhang, Managing Director of Asia Pacific & Greater China Atrium Innovations, Atrium Innovations Inc.
Zhou Xiangshan, Vice President, Dong-E E-Jiao Co.,Ltd
Stephan Hausmanns, Vice President, BU Health & Nutrition, Gelita AG
Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT LLC USA and China
James Andrade, Founding Partner, LIJAN Co., Former R&D Director, Mondelez Internationl；Adjunct Professor, Griffith University
Felix Zhang, MSc PhD；Director, Science & Technology Centre；Director, Nutrition & Health Research Centre, BY-HEALTH CO., LIMITED
James Costa, Founder & Managing Director, Sneakz Organic；Solutions Engineering and Project Management Co., LTD
Tato Jiang, Head of Chilled Beverage in Marketing Department, WeiChuan
Mariano A. Bosaz, Global Digital Sr. Director, Coca Cola
Javier Sanchez Lamelas, Founder and CEO, Top Line Marketing; Former Marketing Director( Europe), Coca Cola
Bruno Cosentino, VP of Marketing,Asia Pacific, AB InBev
Robin Fegen, Founder, Director, The Robin Collective
Brandy Klingelpuss, Co-founder, Creative Director, The Robin Collective
David Jaggi, Director-Global Strategic Initiatives, Wrigley
Gallery of FBIF2017
Part of Enterprises Participated in FBIF2017
Media Partners of FBIF2017
/ Related Articles /
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- FBIF Exclusive | Global Food & Beverage Innovation Report
- Where Is the Sustained Growth of Food Industry Under Pressure?
- Marking Awards 2017 | It's Not Only About Design
- The Fresh Air Beverage Innovation Contest Went Out with a Bang
Registerion & Contact
FBIF2018 has been officially launched, register bef. Sep 29th (First 100 0nly) to enjoy a 20% off.
Registration
Brand Owner (3-days, Meal Excluded) : $880 /￥5800
Vendor (3-days, Meal Excluded) : $1030 /￥6800
Group Discount：5≤P≤9, 30% off ; ≥10 , 40% off
Register & Sponsor Contact
Ada Chen（陈达）
T : + 86 21 6208 0525
M: + 86 150 2183 9607 ( WeChat )
Content Contact
Isabella Hsu（贝拉）
T : + 86 21 5767 0513
M: + 86 182 1704 9505 ( WeChat )
Media Contact
Wilbur Zhu（朱未）
T : + 86 21 5290 8253
M: + 86 131 2290 9456 ( WeChat )
/ WeChat Groups /
Add Mote Chan (Wechat ID: motechenfbif) to join in CEO, CMO, Chief R&D Officer, Functional Foods, FSMP, Infant Food, Dairy, Alcohol, Catering, Beverage, Snacks, Marketing, Dairy, R&D, Packaging, Design, etc. WeChat groups (Group members include seniors from Nestle, Coca-Cola, PepsiCo, AB-InBev, Yili, Mengniu, Master Kong and Nongfu Spring etc.)