F&B Strategies-The ultimate COVID-19 recovery!

Food & Beverage: Serving Up the Best Experience

The food & beverage (F&B) department relies heavily on two aspects:

1. Close contact with guests
2. Providing memorable experiences

While COVID is making this more difficult, there are creative ways to delight your guests and ensure revenue flows in via your F&B venues.

• Implement new SOPs (standard operating procedures) that follow local rules and keep your staff and guests safe. Study the guidelines published by local authorities and find ways to implement them that won’t excessively disrupt your service or the guest experience. And don’t forget to communicate about the measures taken to your quests.
• Analyze your costs and revenue. New hygiene measures and capacity restrictions have a strong impact on your operational costs and your ability to generate revenue. Examine how much it costs to run your venue, how your target market may have changed, how many covers you need to break even, and where you can work more efficiently to save costs.
• Revamp your marketing strategy. Start by getting your online presence in order. Update your Google listing, your website, and your social media channels to include new opening hours and feature your hygiene measures. Then, create content targeted at a local audience and begin testing which type of content engages them most. Finally, use your online presence to advertise deals and promotions that will get new guests through the door.
• Boost your F&B sales. Now is the time to try new ways of generating more sales. Partner with local delivery services or allow guests to pick meals up. Regularly update your menu to include seasonal specials so local guests have more reasons to come back and train your team on upselling to increase your average check.