The F&B Pop-Up Playbook

Hello Strangers

Ready to explore our F&B pop-up scene?

From waffles and burgers to ice-cream and buffets, we’ve seen it all and served it up hot. In this edition, we journey through the wild world of pop-ups at 25hours Hotel One Central.

The Pop Up That Started It All

Year 2022. With 25hours as the new cool kid in town, it felt right to shake things up and to create a soulful space. With the goal to build a vibrant community, where everyone could come together and enjoy dining experiences, we embarked on our pop-up journey.

Our first attempts were a whirlwind of trial and error. From last-minute menu changes to logistical hiccups, we faced everything. And the lessons learnt paved the way for our success and led to the first pop-up that truly set the stage for everything that followed: Ugly Noodles by Ugly Bros.

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Growing Together, One Pop-Up at a Time

And since, we've had a blast hosting a variety of pop-ups over the past years, each one more exciting than the last. With every event, our community at 25hours Hotel has grown stronger, bringing together food enthusiasts, creatives, and curious souls.

While we always stay true to our roots, we're not afraid to sprinkle in a little international flair now and then. And of course, we steer clear of mainstream concepts—because where's the fun in that?

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Here are a few that have left a lasting impression:

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We then ventured into the international culinary scene through some remarkable pop-ups, proving that no taste sensation is too far-fetched for foodies.

Out of all, Arabi Gharbi definitely stole the spotlight. Throughout the month of Ramadan 2024, we partnered with the renowned Lebanese restaurant, L’Os, to bring this pop-up to life. It redefined the Nomad Day Bar, offering an iftar buffet that blended Levantine and Lebanese cuisine.

This collaboration even extended beyond cuisine, merging with art through Lebanese artist, Ali Cha’aban.

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Behind the F&B Pop-Up Curtain

Pop-ups are a cakewalk... If 'cakewalk' can be defined as coordinating last-minute deliveries, setting up décor in record time, and fixing technical glitches on the fly (but still pulling a seamless event).

It’s like a high-speed chase with barely a moment to catch our breath, especially when pop-ups are programmed back-to-back. But hey, that's what makes it thrilling.

And having an experienced team is crucial; they can anticipate potential issues and react quickly when the expected unexpected happen. This goes in hand with establishing a network of reliable suppliers or vendors who can help with last-minute requests. Throw in clear communication, a positive attitude, team work, the willingness to meet steps goal hundred times a day from all the walking, and you've got the recipe for success.

Our marketing team also plays a pivotal role, creating stunning artwork, eye-catching ads, and engaging social media content to promote each event. Their efforts ensure that our pop-ups not only look fantastic but also reach a wide audience, generating buzz.

In fact, each pop-up has showcased the value of collaboration. Whether it’s with our team, suppliers, or people from the outside world.

And by teaming up with like-minded individuals and brands, we've expanded our creative horizons and created unforgettable moments for all. From brainstorming new concepts to the execution, this has been a secret ingredient that elevated each pop-up to new heights. Together, we've crafted immersive, memorable, experiences for everyone who walks through our doors.

Cracking the Pop-Up Code

At 25hours Hotel, fostering a lively community is one of our key focuses, and it's the linchpin of our success. By cultivating a sense of belonging and shared excitement, we transform each event into more than just a pop-up—it's a communal celebration where everyone feels like a part of something special. Life is too short for boring events and lonely meals.

This is why people in our community are always eagerly anticipating each new experience we unveil. Their enthusiasm and curiosity push us to continually innovate to surprise.

Join the F&B Pop-Up Party

Ready to bring your pop-up vision to life at 25hours Hotel One Central? Simply reach out to our F&B team to get the ball rolling.

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Until our next rendez-vous, stay curious and keep those taste buds ready for surprises.

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Goodbye Habibi