Fault Lines

Fault Lines

Fault Lines

It is difficult to ascertain why certain brands fail to make the mark. It could be related to their internal quality, product not meeting expectations, marketing glitches or inadequate sales management. Anything can affect the brand and in this scenario, expecting social media and digital marketing to rise the customer demands can be quite childish.


Every company must do the following check before connecting to a digital agency for designs and marketing:


Are your team on the same page with you about the brand outreach?

Have you deployed a dedicated staff to be online in shifts to check on to the customer queries?

Are there provisions for good after sales services?

Is your logistics worked out and communicated to the customer?

Are there any quality/product defects that you need to address before putting it out to the world?


Once all these factors are taken into consideration you can be assured that there are no fault lines when it comes to depending on a digital agency to work on your design and marketing thereby ensuring that the process is smoothly carried out. 


Want more ideas of how you can ascertain better branding practices? Connect to me on: ...............

要查看或添加评论,请登录

Kirit Patel的更多文章

  • Overdesigning, Are you?

    Overdesigning, Are you?

    Dieter Rams emphasized on simplicity in design. However there are times when the designing gets overboard and it can…

  • WHAT YOUR TO DO LIST SAYS ABOUT YOU

    WHAT YOUR TO DO LIST SAYS ABOUT YOU

    Did you realise that your ‘to-do list’ is not just a list. It talks a lot about you too! Here are a few things I would…

  • Audiobooks for Designers

    Audiobooks for Designers

    In the middle of ordinary lives, we have to create a fairytale each day for the brands to outperform. No wonder, the…

  • Quite a Juggle!

    Quite a Juggle!

    It is quite a juggle with so many demands from either partial work from office and #wfh being the norm these days. It…

  • is your brands sustainable?

    is your brands sustainable?

    The pandemic has given a major concern for businesses big and small to think about the impact on the future. The loss…

  • How much is your wingspan?

    How much is your wingspan?

    Growing as an organization, it is necessary to understand the fact that your wingspan is important. But wingspan is…

  • Brands need to smile a bit. Or maybe laugh a lot.

    Brands need to smile a bit. Or maybe laugh a lot.

    The pandemic if anything has taught us one thing. Life is at stake.

  • TOOLS FOR DESIGN

    TOOLS FOR DESIGN

    What are the best tools for design? I am not talking about Adobe Photoshop or ProofHub or Adobe Illustrator. No! Tools…

  • Branding in Pandemic

    Branding in Pandemic

    The world is too dreary a place to be these days. The pandemic has hit all of us hard and we are all in the same boat…

  • Golf and Branding

    Golf and Branding

    10th April is Golfer’s Day. Though I don’t play golf, Ahmedabad has a great place for golf enthusiasts and I felt why…

社区洞察

其他会员也浏览了