Fault Lines
Fault Lines
It is difficult to ascertain why certain brands fail to make the mark. It could be related to their internal quality, product not meeting expectations, marketing glitches or inadequate sales management. Anything can affect the brand and in this scenario, expecting social media and digital marketing to rise the customer demands can be quite childish.
Every company must do the following check before connecting to a digital agency for designs and marketing:
Are your team on the same page with you about the brand outreach?
Have you deployed a dedicated staff to be online in shifts to check on to the customer queries?
Are there provisions for good after sales services?
Is your logistics worked out and communicated to the customer?
Are there any quality/product defects that you need to address before putting it out to the world?
Once all these factors are taken into consideration you can be assured that there are no fault lines when it comes to depending on a digital agency to work on your design and marketing thereby ensuring that the process is smoothly carried out.
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