Fate of blog
Is blogging dead already?
A decade ago, everyone lived around weblogs and it was believed that blogging be the future of media. Businesses and individuals constantly uploaded pictures and texts to fight for online presence. As a result, blogging played a key role in marketing and communication, along with SMS. According to comScore, two fifths of UK internet habitants had ever visited a blog by 2008.
However, the trend did not last long. The rapid rise of Facebook and many microblogging services almost sentenced blogging to death. The rising Internet stars allowed not only the functions of blogging but also two way communications between users. The blog population free fell in a few years, and it was reported that many millennials had never used weblogs at all. See PewSearch. Thanks to unlimited Internet consumption plans introduced by telecommunication companies, instant messengers, such as WhatsApp and Line, took place of SMS at lightning speed.
It seems blogging is dead, especially when people are more lured to live video content nowadays. Many previously dominant blogging sites shut down their services in recent years.
But the truth is in some countries, weblog is highly regarded as a reliable information source. The media was elevated to “Read more…” level at which its viewership was usually redirected from famous websites. There may not be one single dominating blogging site but businesses still updated their own blogs regularly, but the themes are different than they were. Some were used to disclose important information, like major updates to own services, like WhatsApp. Others may be used to publicly share their user reports and progresses of particular researches, like Facebook. The insights may help advertisers improve efficiency of allocating limited resources and brainstorm the best fit marketing strategies. Hence, a healthy advertising cycle is circulated and consumption on Ads as a whole keeps growing.
What about individuals? The remaining bloggers tend to be more proficient in their own professions. That is to say, they are, on average, either more creative or better at writing. It is expected most bloggers now focus on certain topics- travel, fashion and beauty and lifestyle, which require more texts to describe than other topics that can be expressed fully in videos. As such, these bloggers put a teaser of the content on major social media in an attempt to redirect viewers to the full content on their blogs. Many famed bloggers usually have unique domains because of the following benefits,
Source: Wix official website
1. Long term reputation
There are plenty of website builders, Wix and WordPress, for instance. In case you don’t know any programming languages, these tools are simple to use and provides abundant beautiful templates for you to edit, without any coding required. Plus, they offer premium plans to professional bloggers who want exclusive features, like personalized URL, prompt customer service and more cloud storage. In general, a personalized domain looks a lot professional than those affiliate links. What’s more, you need not worry about if the blogging site is going to be closed anytime soon. As such, you can concentrate on creating quality contents for the sake of building long-lasting image.
2. Native Ads and more income sources
Facebook has been notorious for not sharing Ads revenue with anyone even if he/she has millions of followers. In contrast, popular bloggers can not only sell sponsored Ads spaces but also be benefitted from the Ads network from the powerful profit sharing Ads network tools. Take Google’s AdWords for example, only by simply dropping a few standard codes can bloggers join the partnership program. What kinds of Ads can be shown to your audience can be easily administered by the blog owners with a few clicks. Therefore, least likely the Ads will deteriorate the quality of your blog.
3. Other add-ons
It isn’t hard to imagine that hosting a blog is similar to owning a website. Bloggers may insert many special add-ons beneath the core content, like shopping cart, live forum, and fancy animations. Unlike major social media in which only those big celebrities are able to have personalized layout, micro-KOLs can do whatever they want on their own sites! Feel free to use special fonts with unlimited emoticons!
Source: shop.isellgoods.com
