The Fatal Flaw in Law Firm Websites
Trey Ryder
Marketing for lawyers who offer highly competitive legal services. Email [email protected].
Crazy, isn't it?
Law firm websites are written by website salespeople, artists, secretaries -- almost anyone except a lawyer copywriting specialist. This is the fatal flaw.
Use a jury trial as an analogy.
If you are trying a case before a jury, you wear a handsome suit and use photographs and charts so jurors see exactly what happened.
But nothing is more important than the words you use to describe and summarize your case.
It's the same on your website. Your website's look creates the proper setting in which to present your words. But nothing takes the place of those words.
Look through a website company's portfolio.
What do the websites say to increase credibility with a potential client?
...to make a personal connection with the prospect?
...to help the prospect understand his situation and the solutions the firm can provide?
Words. It all comes down to words.
Words that draw your prospect into your site.
Words that keep your prospect reading.
Words that get your prospect excited.
Words that motivate your prospect to act.
Choose the wrong words and you lose a client. Choose the right words, you win a client.
Can you afford to let your new legal assistant present the closing argument in a $25,000,000 jury trial?
Can you afford to let the website company's new sales rep write your website's words in hopes of attracting multi-million dollar cases?
Of course not.
Let's start here with my
Free Website Review:
I'm offering to review 10 law firm websites for free, no strings attached.
This is a checklist audit that focuses on key areas of lawyer websites. Plus, I'll include comments that explain what you can do to make your website more effective.
(1) This free offer is limited to a maximum of 10 law firm websites.
(2) Each website I decide to review is subject to my acceptance.
(3) This offer expires Friday, Nov. 16, 2018.
(4) The turnaround time for my reviews depends on deadlines for other projects I'm working on.
To submit your website for review, send your email to [email protected] with your contact information and the URL of the website you want me to evaluate.
I'll respond to you as soon as I can.
Thanks.
Trey Ryder Marketing LLC
PO Box 2115
Payson, AZ 85547
928-468-1000
Copyright ? by Trey Ryder Marketing LLC. All rights reserved.
Diretore, divine justice law firm. India. Bsc. ((Hon) L. LB., M. B. A. Block Chain, D. E. and B. L. ***********
6 年Very correct observation is made. Serioues thought calls to be given by the lae firms. Very good shared !!