The Fastlane To Profits Selling SPEED

I love roller coasters.

Especially the ones with large drops.

It’s the thrill that the only thing between you and certain death is a lap bar that some 16-year-old kid ‘safety checked’ by touching it for a quarter of a second.

Growing up in Chicago, the closest place was Six Flags Great America.

If you were lucky, you’d go every few years and the vast majority of your day was spent waiting in lines.

The line for the Demon, forty-five minutes, from this point. Shockwave seventh-five minutes. Batman, the first stand-up roller coaster at the park, could be ninety-minutes to two hours.

You then got a three to four-minute ride…and onto the next line.

I still like roller coasters, but who’s got time for lines?

Well, luckily for me Great America, sells speed!

What do I mean?

They know what I want…to go on roller coasters…and they’ve sold that for years.

But they ALSO know what I really want…to go on roller coasters withOUT waiting in line.

And somewhere in the last few decades, like many theme parks, they started selling that too…the ability to skip the line in the form of a ‘Flash Pass.’

At retail price, a one-day ticket runs about $50 depending on the day of the week and time of year. This buys you the right to wait in line and get on the roller coasters.

However, a ‘Flash Pass’ starts at an ADDITIONAL $45 and lets you skip most of the line when you schedule out your rides.

They have a second level where you don’t have to schedule your rides, and you cut at least 50% off your wait time. That runs an extra $75 on top of the cost of the ticket.

Finally, there’s the Platinum Flash Pass, where you skip 90% of the line PLUS when the ride ends…you get to stay on. Two rides for one, super-short line. All this for an extra $100. That’s twice the cost of the daily ticket alone.

They took a $50 sales and increased it by 200%. Almost all of which is profit.

In the article that kicked this all off, I ended up spending a significant amount of money on personal training when I simply thought I’d be joining a gym for under $10 a month.

Selling personal training is selling SPEED to results. I wanted to get in better shape, and I knew that I’d reach my goal faster by having a trainer.

While this wasn’t ALL profit for the gym, they took a base price of a $9/mo membership and had me spending nearly $400 a month on personal training, so I’m pretty sure they were depositing a lot more at the end of the day than just my $9/mo.

Adding coaching to a training program is a great way to sell speed, increase the sale amount and your profits.

If you’ve ever had a plumbing problem, like a leak, appear at two in the morning, you’ve probably bought speed. A plumber who might typically charge $90 an hour knows that if you need them to solve a problem ASAP, i.e., emergency service, they can charge $150 - $200 an hour. And you’re not gonna say ‘boo’ about it. You need that leak stopped now.

Another example I know you know is Fed/Ex. They almost literally sell speed sending a package half-way across the world in a couple of days, for a price.

We’re living in a world where people want it now, and they want it delivered, so what not sell the people what they want?

So what are you really delivering? What are the results people are buying from you?

And is there a percentage of the population that would pay to get it more quickly…50%, 100%, or 200% more possibly?

It might be worth figuring out.