The Fastest Tattoo Artist in Las Vegas

How much does your reaction time mean to your customers?”

What’s the value of speed in your business?

I got to attend BizX in Las Vegas last week. One of the keynote speakers, Jay Baer, shared some eye-opening statistics about the importance of speed.

• 2/3 of clients say speed and responsiveness are as important as price when it comes to their buying decisions
• 50% of customers will hire the first to respond, regardless of price
• 85% of customers say responsiveness is an important factor in their loyalty to a company

Why is speed so critical? It comes down to how it makes the buyer feel. We interpret speed as caring, and responsiveness as respect. The data shows that a slow response time will cost your business in real dollars and opportunities lost.

But the equation isn’t as simple as speed = profit.

Response vs Resolution

Jay cautioned, “No one wants to go to the fastest tattoo artist in Las Vegas.” When a business is too fast, it raises some questions about the lengths they may have gone to, or the shortcuts taken, to deliver so quickly. And if the final product is poor quality, no one wants to come back. ?

There’s an important distinction between speed of response and speed of resolution. Often, a quick response time to signal that you’re on top of a question or inquiry is sufficient – even if you can’t give a definitive answer or jump into delivering the service right away.

The Goldilocks Zone

The key to getting this right is finding the “Goldilocks Zone” - not too fast, not too slow, but just right. Set clear expectations as soon as you can, then aim to beat them by a little bit.

This Week’s Takeaway

One of the most interesting stats Jay Baer shared was this: 1 in 4 customers will pay as much as 50% more to not wait.

Nothing is more valuable than time, so why not offer a chance to jump the queue? That’s why theme parks like Disneyworld and Canada’s Wonderland offer a Fast Pass; because they know some percentage of their customers will pay a premium to save time.

What would a Fast Pass look like for your industry, and how many buyers would take advantage of it?

Free Webinar - Chart Your Course for 2025

What’s In Your Plan For Next Year?

Most business owners want a plan for more profit, more free time, more dream customers, and more employees – so they can focus on the work they actually enjoy.

Join Coach Caitlin on November 27th at 12:00pm EST for a free, 1-hour webinar and start charting your course to the business you’ve always dreamt of. You’ll learn practical, real-world strategies that will kickstart your growth in the New Year.

We’ll Cover:

• Daily actions to get better results.
• How successful entrepreneurs get more done.
• Using financial scorecards to boost profit.
• BONUS: Attendees will get a custom 2025 Profit Plan!

Learn More and Register for Free!

Good Strategy Bad Strategy: by Richard Rumelt

This book is perfect for leaders who want a clear, practical framework to create meaningful progress without falling for the common traps of "bad strategy." Rumelt breaks down what truly makes a strategy effective, cutting through the fluff to show how real, actionable strategies can overcome obstacles and drive impact. With clear examples from companies and challenges across industries, he introduces nine "sources of power" that you can apply immediately to your business.

Check it out!

Looking for More?

If you want more hand-curated monthly content featuring exclusive ActionCOACH training videos, new and useful resources, plus local events, grants, and awards, head over to The Extra Mile In Action – to find out where leaders go farther!

Thanks for reading The Extra Mile! Subscribe to receive new posts and support my work. If you enjoyed what you read, share or leave a like!