Faster than the Flash ?

Good morning and congrats?on crushing '21. Let's celebrate ????with some wine & cheesecake, shall we??

Life’s starting to look more like a game each year. And a new level's unlocking this year. So let’s get going, and pack up some?ammo for 2022.

We've got you.

• We have a?round-up of top eCommerce predictions for 2022
• Sneak peek into must-haves for a fresh, relevant, realtime store
• ?? Bonus?From a pathbreaking DTC investor to the eCommerce head of your fav breakout brand -?3 hot-takes?from industry experts to give you that much needed edge.

                   ?? And now, on to the good stuff..                  

Tip #1

Forget CAC/ROAS, focus on?Customer Value Optimisation?-?acquiring right type of customer, and looking at scale?even?at the cost of efficiency. It may increase your CAC, but your LTV will still be higher. Increasing your media spend is also likely to increase your CAC + decrease ROAS, but it'll unlock more revenue growth?

Michael Lorenzos?

Head, eCommerce Growth @Bleach London

?? Fiercer than an amazon

eCommerce is at an all-time-high. Globally, it's?expected to?top 5.4 trillion US dollars in 2022?and see another record-breaking year!

Competition will be fiercer than ever. Everyone?from Amazon to Warby to your local deli is fighting for attention from the?same pool of customers.

Shopping wars? Game on!?

Here's some?cheat codes for you to leg up -

• Social commerce is transforming into?“social shopping”?with shoppable product guides on feed. It’s time to check out (and checkout!)
• Say goodbye to repetitive work and upgrade your tech stack with?Store Automation. Go live with your sales, offers, banners, and more for a relevant, fresh store experience.?
• More brands will go headless — or hybrid headless, as the demand for?dynamic stores?will surge.

Read the full blog?here?for more cheatcodes.

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??Tip #2

Today, customer engagement has become more important than ever before. Consumers want brands to engage directly with them. Convenience,?emotional engagement?and social engagement is key to adapting to changing consumer behaviour, especially for Gen-Zs?

Manoj Taneja?

Head of Digital @Crocs

?? Relevant, fresh,?realtime?

Of course, there are a zillion things that you need to do to run an online store. And ensuring a stellar storefront experience got to be your top priority this year.

Wondering how you can nail it? Here’s a quick glimpse into some actionable strategies that work-

• Bundle to Convert -?Make your shopper experience delightful with product bundles that complement one another and help your shoppers save LOADS of time & effort.
• Run Personalised Deals -?Take it one step further with personalised offers through targeted pop-up deals and limited-time offers that make your shoppers feel valued.
• Remind and Re-engage -?Utilize win-back tactics like abandoned cart pop-ups, social proofing on checkout and more, to reduce churn rates.

All this and more with?no-code?tools?that powers?your business?with a fresh, relevant, store - realtime, 24/7.?

Read the full blog?here?to deep dive.

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??Tip #3

DTC brands should think about the highest-engagement channels their customers find their brand in and enrich their presence there. They likely have 10+ channels today, but pick the top 3 or so. I see SMS/Whatsapp, social channels like Instagram, reviews websites, etc. as some of the most common channels but every brand is unique! Go tell your customers more about why and where they should learn about your brand in 2022?

Chris Zeoli?

Partner @Base10 VC

                   
                            ??  Before we go                                                                      

Here's a line-up of new releases from?mason?to load your store with the must-haves for 2022-

? As Chris Zeoli highlighted in his hot tip, every brand - and product - is unique.?Product banners bring out the unique aspect of each product in the check-out flow. They help you showcase what's unique about the product?- from sustainable sourcing to single origins to best prices... and more. Ping?[email protected]?for early access.

Trust badges help creates the right kind of credibility across the eCommerce funnel. Find exciting designs as well new kinds of Trust Badges on demand for mason users, and out-of-the-box for folks on Shopify through ModeMagic.??

And that’s a wrap. Until next time.

 
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Curated by Kausambi, Nikitha & Riya.