Fast Shopper, Slow Store.

In simpler times, you could put a "store opening” sign and inflate a few dozen gallons, and consumers would line up at your store. There was a time when a product could be sold based on a jingle, a flyer, or a coupon.

You could neatly categorise your consumers and call them names such as “traditional Tracey”, “Stressed Susanna”, or “Variety-Loving Vicky”.

There seemed to be more orders, and retailer’s assumptions about shoppers were always accurate and measurable. The world was a safe place.

Those were the halcyon days when brands were at the centre of the universe, and shoppers orbited around them. Then something went awry.

Retailers lost their mojo, and consumers began shopping around. Why go to the store when the store con comes to me? They thought.

Convenience trumped loyalty; seemingly overnight, many brands and retailers began orbiting alone.

It may seem that digital technology has rudely disrupted the newspaper industry and music labels and is now reinventing the mall.

However, technology alone is the culprit; retailers have not bothered to chase consumers and, by not doing so, have lost their connection to them. Bricks-and-mortar stores will be around, but their business models and consumer relationships are changing. The store’s walls have become porous, and the science of plan-o-gramming, shopper marketing and customer loyalty has been thrown on its era.

Are you ready to join this retail revolution?

Let's reinvent shopping together. Be a leader in this new era of retail, where the customer and the experience reign supreme.

?Join us now!

J.J. Thompson

#ConvertThroughExperience #ShopperJourney #ShopperMarketing #RetailMedia #OmniShopper