FAST MARKETING
Sajid Mahbub, MCIM
Chief Executive Officer & Executive Editor at Bangladesh Brand Forum
The world is moving fast there is no doubt to that, starting from fast fashion to fast moving consumer goods to fast cars to fast marketing everything seems too obvious. Wait did I just say fast marketing, well what is that? To me it is nothing more than a campaign which is a fad, which gained overnight popularity for no reason but did no good to the brand. May be it did boost some sales but surely the sales managers were worried when the fad faded away and the sales curve started to decline. May be the team was happy because the campaign was “VIRAL”. But on a personal note campaigns like these are not viral they are infectious. They do more damage to the brand in the longer run.
We need to come-out of this fast marketing dilemma and guess what we need to come out of it FAST.
Storytelling is what i do, from Speaker to brand strategist, researching brand narratives, developing marketing comms
5 年well said ... "fast marketing" is usually really short term promotion , going with the fad. Fads are good and should be used but are NOT marketing. they are at best tactics.?