A FAST and inexpensive way to optimize your website!

Getting your website in front of your audience is as much about doing the necessary SEO to make your website accessible i.e. optimizing for Search; BUT its also about relevance during the 5 Stages of Buying. 

Using this as the foundation for planning and implementing a truly 'modern' marketing strategy can save small business lots of marketing $$$.  Simply responding appropriately with content that addresses Needs at each stage could increase ranking significantly because you are relevant to what users are looking for.  Yet, so many sites are focused only on conversion or perhaps another, but seldom all the way through Dreaming, Researching, Booking/Buying, Experiencing and Sharing.