Fast Not Furious

The world's speeding up – fact. But how many of us wish Usain Bolt had taken a bit longer, or sit in our car wishing it were slower?

OK, so sometimes you want to slow down and savour things, but increasingly this is for our leisure time and not an option in the working environment. It’s fast paced, time squeezed and that's not going to change anytime soon. To quote Shelly Palmer "the pace of change will never be this slow again".

Research needs to up it's need for speed, so at MMR we talk about being ‘rapidly brilliant’, and I’m convinced it’s central to the success of any modern research agency. We need to squeeze every aspect of our delivery engine, if it’s not added-value how can it be streamlined or automated so it’s done quicker (or even instantly). And where there is value being added, this can't mean being slow; utilise technological advances to allow greater flex, and recruit people who can think fast, assimilate information instantly, and enjoy piecing together multiple pieces of information in real-time. Challenging and stretching for sure, but exciting too.

More time thinking and less time typing, greater connection to our clients and their consumers (actually speaking and spending time with them), and a real focus on thinking on your feet to deliver commercially relevant insight according to a time-frame that works for modern business, not one that suits an old-school agency model.

The future is fast, embrace it and enjoy the ride!

#BeAgile