Fast Facts at Your Fingertips...
Rebecca Hopkins
CEO @ The STA Group | Sports Technology Entrepreneur | Sports Business | PR | Marketing
When the App store opened in 2008, it had 500 Apps; now it offers over 2.2 million and has facilitated 130 billion downloads…Yes, we almost didn’t know where to stop with today’s Five Facts as they are all about Apps…
- 77% of users never use a downloaded app and 90% of users stop using an app after a month.
- The average cost to get an app user is £0.95 or $1.24.
- Health and Fitness ranks as the ninth most popular App Store category with a 3% share of all active apps; Sports ranks 16th with 2.18% (the number one spot is Games which claims a 25.06% share of active apps).
- In 2016, sports app usage increased by 31% in the UK; it was beaten into third place behind ‘Messaging & Social’, and ‘Utilities & Productivity’
- In the US, Fitbit is the most popular health and fitness app with 213.6m users. MyFitnessPal ranked second with 11.7m users.
If you have any App stats of your own that you’d like to share, either tell us or comment below.
If you are interested in entering the App category then visit the Sports Technology Awards categories site here – but hurry, the deadline is looming!