Fast Checkout launch event: the internet gets an upgrade

Eighteen months ago, Fast Co-Founder and CEO Domm Holland set out to solve a problem.

When Holland’s youngest son was in the hospital for three weeks, his wife’s grandmother came to stay and help out. But one night while she was sitting at the kitchen table trying to order groceries to be delivered, grandma forgot her password for the site—and therefore couldn’t check out. 

This illuminated a big problem. In fact, you’ve probably experienced something similar yourself.

Fast forward to 2020. With the COVID-19 outbreak and shelter-in-place mandates, more shoppers turned to online shopping around the globe than ever before. A report from Adobe showed that in June of 2020 alone, ecommerce sales were up 76% year-over-year—and online sales in 2020 are projected to surpass the total online sales of 2019 by as soon as October.

With physical stores required to stay closed and buyer concerns around visiting public spaces, the use of online shopping jumped years ahead in the span of a few short weeks. Even so, online checkout experiences remained frustrating, clunky, and time-consuming. 

But no more. Today the internet gets upgraded. 

It’s time to go Fast.

Why one-click checkout?

Today, Fast is introducing one-click checkout to eliminate the frustration and friction of online buying as we know it. A team of 60+ industry professionals working around the globe have come together to build the fastest possible checkout experience...and it’s officially live today.

No more forgotten passwords, filling out long forms, or entering your credit card information over and over.

One-click checkout lets shoppers skip all the hassle and buy in just a single click. 

Here’s how it works:

1. Shoppers click the Fast Checkout button on a merchant website when they are ready to buy, either from the shopping cart or the product page. 
2. They fill out the normal form fields (like name, address, payment card number, etc.) just one time—and never again. From here, Fast keeps this information securely stored via encryption and tokenization.
3. Shoppers can then securely buy products in one click on their favorite websites that have installed Fast Checkout—no password or cumbersome checkout forms required.

It’s that easy.

Who’s Fast for?

Fast is for everyone.

As of today, SMBs with $250M+ in GMV as well as large enterprises are already using Fast Checkout—and it’s available across 35 countries around the world (using more than 100 different currencies.)

Fast isn’t just for ecommerce retailers, either. It works for any sector. From financial institutions, to social platforms, to media companies, SaaS companies, AdTech companies, digital consultants, and more, Fast makes checkout a breeze.

“Over the years, our transactions have evolved from happening in-store to more online through our websites, branded apps, loyalty programs, and more. It’s so important that we give that same great, fast, high-quality experience to our customers online as it is in our locations. That’s why I’m so excited to see what the entire team at Fast is building for the future.” 

-Kat Cole, President & COO at Focus Brands

Fast perks for sellers

So what are the perks for sellers that use Fast?

• Deployable anywhere: Fast can be used on product pages, shopping cart pages, landing pages, and more. With a customer support team that’s ready to help if needed, sellers can set up Fast Checkout in well under an hour. It’s one-click checkout that works out of the box anywhere. 
• Seamless customer experience: With Fast, companies can deliver a consistent, top-notch experience across internet browsers and on any device.
• Low seller fees: Sellers pay a comparable rate for payment card transactions through Checkout, just as they already do for purchases made at their online stores and currently Fast will match your current transaction rates.) Plus: thanks to batch processing, brands can still deliver one order in one box regardless of how many times a shopper uses one-click checkout during their online shopping experience. This means lower processing fees overall.
• Advanced functionality: Fast still has all of the technical functionality of traditional checkout, like ability to edit customer info and apply coupon codes.
• Open APIs: Fast’s APIs open to all and are built for a simple developer process that delivers stellar UX and integrates with various ecommerce selling platforms like BigCommerce. 

In short: Fast is easy for sellers to deploy and can drive increased revenue in a matter of mere minutes. Sellers can install Fast Checkout for their online stores by visiting fast.co/sellers. 

Fast perks for buyers

What about Fast’s perks for buyers?

• It’s free: Fast Checkout is available to anyone with a payment card.
• Painless, hassle-free checkout experience: Fast is the one-click buying experience buyers have been dreaming of for years. There’s zero friction associated with buying online when a purchase can be made with one click.
• Home for all online purchases: The Fast buyer dashboard lets buyers track deliveries, download receipts, and find past purchases for one-click reordering. No more hunting down old emails and login credentials to repurchase the products you love.
• Secure: Fast offers best-in-class security, and privacy has been built into the product from the ground up. With a dedicated team devoted to data security and privacy and data that’s encrypted by default through tokenization, shoppers never have to worry about security-related issues. 

If you can’t wait to start using Fast Checkout to buy items online in just one-click, you can sign up on the Fast web site at fast.co/checkout.

“I’ve never seen a product that literally wipes away all the problems of checkout as much as Fast does.” 

-Brian Sugar, President at Group Nine Media

BigCommerce + Fast partnership

Fast and ecommerce platform BigCommerce have teamed up to make Fast Checkout available to their more than 60,000 merchants.

The reason: With so much competition in the ecommerce environment, the ability to remove friction is a major competitive advantage. Fast is the tool that lets sellers do just that. 

With Fast, BigCommerce sellers can make more sales, boost average order values, and deliver a better, more efficient checkout experience for online shoppers. BigCommerce sellers can find Fast Checkout in the BigCommerce app store or at fast.co/sellers. 

“Implementing Fast is a powerful strategy for merchants, as a faster checkout experience can increase conversions, reduce cart abandonment, and speed up the path to purchase. We partnered with them because we’re always looking for companies who help better serve merchants and attract new customers while improving the checkout experience. Fast is one of the best ways to do that.” 

-Mark Rosales, VP of Payments at BigCommerce

Fast company culture 

So who are the people working at Fast, anyway?

Led by co-founders Domm Holland and Allison Barr Allen, the Fast team has grown 3X in size over the past six months, thanks in part to the $20M in Series A funding they raised that was led by Stripe.

Today, there are 62 “Fastronauts” (Fast employees) working around the world. The Fast team includes global ecommerce experts who previously worked with companies like Uber, PayPal, Apple, Square, Visa and more. All of them believe in the company’s mission to deliver fast checkout experiences that reduce cart abandonment.

But that’s not the only thing they like about working with Fast: Employees also get to enjoy a flex working policy, meaning they can work from absolutely anywhere.

It’s time to go Fast

We’re seeing unprecedented growth and rapid adoption of online shopping...which means it’s more important than evers for sellers to act accordingly. Shoppers want a fast, painless checkout experience. Today, you can give them that. 

Install Fast Checkout today to increase sales, reduce cart abandonment, and make your customers happier by heading to fast.co/sellers.

It’s time to go Fast.