Fast Cheap & Viral - Book Snapshot

Book Snapshot from 'Fast Cheap & Viral' by Aashish Chopra on Video Marketing.

Some great takeaways, processes, and hacks from the trenches. Reiterates several beliefs and gives new models to think content marketing.

Virality is an outcome of a process, and just like how you can't control other results, this too ain't in your hands.

But your actions and performance are.

The right focus for a viral video is to create something that is shareworthy. As Seth Godin says 'Be Remarkable'

Engagement like share and comments (quality conversations) are the true measures of the quality of your content.

Nobody cares about you, your products, or your services. It's about your users, their pain points, and their well-being.

If through content, we can create a meaningful impact in their lives, we will have evangelists on our side and not just customers.

Quality brand content lies at the intersection of your company DNA (The WHY? of your business. Ref: @Simon Sinek) and content that makes life better for your users.

Content categories that are share-worthy:

1) inspirational

2) useful

3) celebrating their life

4) topical / news-jacking

5) change the world

The more compelling the headline, the more people are likely to click on the news story. The thumbnail image should be the most interesting shot or visual from the video. Get exciting from the very start. The first six-second is key. Have something interesting every six seconds.

Longer videos for YouTube. Shorter bite-sized videos for social channels, linking to the longer format. Upload native format in all channels. Experiment with formats - square, vertical, etc.

Storytelling beats production value.

Creativity can be in curation, not necessarily creation.

The video must make sense visually first. Make sure you put big and bold subtitles. Make it sound-proof.

Social media is about the conversation, relevant content seeding; around areas where your company has relevance.

Create share-worthy content to engage. Then retarget with short relevant ads.

Content consumption in regional languages is becoming the biggest trend in marketing.

Take a video that worked really well, use translator and copywriters in the regional language, and create local language adaptation.

Go hug your end user. If you genuinely care for them, they will come back, bringing millions with them to support your cause and brand, and endorse your products.

First of all, thank you Aashish, for putting together a no-bulls**t process guide from your experience.

And of course for coming and enriching #DigitalSuccessSummit @Indus Net Technologies