Fashion Weeks: Redefining Beauty standards and diversity on the Runway

Fashion weeks are big events where designers show off their newest clothes and styles. They hope these will become the next big trends that everyone will want to wear. Designers participate in fashion weeks not just to show off their latest "What was I thinking?" pieces but to carve out a distinct identity in a sea of creativity, ambition, and sometimes, sheer lunacy.

Taking an example, remember when Chanel turned the Grand Palais into a tropical beach, complete with sand and waves? That's not just a fashion show; that's a mini-vacation.

Runway shows are more than just displaying clothes; they are like performances that tell a story, often as complex and dramatic as a soap opera. This storytelling is crucial as it connects people to the brand in ways that a simple store display never could.

From a business perspective, fashion weeks are prime hunting grounds for securing orders from buyers, attracting investors, and forming partnership. The media coverage during these events is like the cherry on top, making sure everyone from New York to New Delhi hears about their talent—or their latest fashion mistake.

?No one forgets about the runway mishaps that make headlines faster than any high-society scandal. ?Adding to it, fashion weeks create a sense of community within the industry, bringing together a colourful cast of characters including designers, models, stylists, and photographers. It's like a high school reunion, only with better clothes and way more drama.

In the end, fashion weeks are crucial for the industry, not just for showing clothes but for boosting business, building brands, and creating exciting shows that keep the fashion world turning. After all, where else can you see clothes made entirely of balloons or models walking on water?