The Fashion Traceability News Thread #77 (featuring an AI experiment)

Dear GO TRACE community,

This week we are running an experiment. As AI increasingly enters our ways of working, we are exploring how we can further integrate it to provide a more useful service. So we thought not to output the usual newsletter but, as I was saying, an experiment. We grabbed automatically some news of last week and if we were running them "unprocessed" they would be outputted as below:

• GIA will include traceability information on reports for cultured pearls with RFID tags, enhancing transparency in the pearl industry.
• Sustainable fashion is gaining momentum, with companies redefining practices and emphasizing traceability and certifications in the textile supply chain.
• Trust-Place secured €4 million in funding to develop blockchain-based digital passports for product authentication in fashion.
• The UK's CMA issued guidelines to prevent greenwashing in fashion, with potential fines for misleading claims.
• OVS renewed its partnership with Haelixa to enhance traceability of Italian-grown cotton using DNA-marking technology.
• TrusTrace is spearheading a pilot program to help fashion brands implement product marketing accountability and improve supply chain traceability.
• The Leather Traceability Cluster is nearing an agreement on traceability requirements for leather origin, which will be valuable for EUDR implementation and overall leather supply chain traceability.
• etc. (more on the next issue)

HOWEVER, we think that the news can be tailored to different profiles and we think that today AI can manage to do it very well.

See below how they would look in a fully tailored newsletter for three different fictional professionals (Maggy, John, and Linda).

Sample email to Maggy, a fictional Marketing Director:

Sign up for FREE

Sample email to John, a fictional Supply Chain Manager:

Sign up for FREE

Sample email to Linda, a fictional Manufacturing Chief Officer:

Did you notice the differences? Each profile has their own news and action points!

This AI-powered personalization offers several key benefits:

• Time-saving: Receive only the most relevant news for your role
• Actionable insights: Each brief includes tailored action points
• Comprehensive coverage: Stay informed across various aspects of fashion traceability

How does it work? Our AI-powered system analyzes the latest industry news and matches it with specific job roles, ensuring that each subscriber receives information most pertinent to their work. The result is a highly customized brief that speaks directly to your professional needs.

If you are interested in receiving fully personalised AI-powered weekly briefs with short news and action points, please register to the Alpha phase. We think that it might serve you well, if you can cope with the initial unexpected turbulences of an Alpha version.

As an Alpha tester, your feedback will be invaluable in shaping this service. We'll be actively seeking your input to refine and improve the AI's ability to deliver truly useful, personalized content. Your insights will help us create a newsletter that not only informs but also empowers professionals in the fashion traceability sector.

Thanks for reading and hope you find this surprise useful!

Until next time,

Catherine Lomonaco Membré