The Fashion Traceability News Thread #110
GO TRACE - More Traceability, for Responsible Fashion
Traceability rules, tips, events, networking, tools, laws, training and more, for the clothing industry.
Dear GO TRACE Community,
Welcome to the 110th edition of our GO TRACE Newsletter.
As the fashion industry continues its complex journey toward greater transparency and sustainability, this new edition brings you as usual, a curated selection of the latest insights and initiatives shaping the future of traceability.
We hope this edition sparks new ideas and perhpas new collaborations!
Happy reading!
Catherine Lomonaco Membré
Founder, GO TRACE
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?? INDUSTRY INSIGHTS
In his sustainableNXT 2024 talk, WFX CEO Jatin Paul outlines key barriers to supply chain traceability in fashion — from fragmentation and tech gaps to cultural and data challenges — and calls for leveraging technology to drive greater transparency.
The fashion industry must prioritise sustainability and traceability, as 95% of brands struggle to track supply chains beyond the second tier. A collaborative, fiber-forward approach is essential for achieving transparency and meeting consumer expectations in ethical fashion.
The Bharat Tex Expo 2025 showcased innovations in the textile industry, emphasising technology-driven solutions to combat counterfeiting and enhance supply chain transparency. Acviss received the Textile Innovation Award for its contributions to brand protection and traceability.
?? TRACEABILITY INNOVATION
A 17% surge in RAIN UHF RFID chip shipments to 52.8 billion in 2024 underscores growing industry adoption for supply chain traceability, reflecting post-crisis resilience and retailer-driven expansion across sectors.
Toppan, a Japanese printing specialist, has acquired French firm Selinko, known for its NFC-based authentication tools for luxury brands. This move enhances Toppan's digitalisation strategy and aims to improve product traceability in the luxury goods sector.
-> Coming soon: The latest news you need to know about luxury athentication adapted to your professional role! Stay tuned!
Cyrus J. Gilbert-Rolfe of Kezzler discusses how the fashion industry can enhance supply chain transparency by adopting automotive practices, prioritising decarbonisation, and leveraging digital product passports to meet upcoming regulations and improve sustainability.
Article in French
Blockchain is emerging as a key tool to improve textile traceability and transparency in ethical fashion, enabling consumers and brands to verify material origins and production practices with greater trust.
?? BRAND INITIATIVES
Pac, a fashion tech startup launched by 012Factory, serves as an incubator for entrepreneurs and creatives to collaborate on innovative projects in the ever-evolving industry. It aims to enhance transparency from raw materials to finished products.
Kering's renewed CDP Triple A rating highlights its continued leadership in environmental disclosure and corporate transparency, reinforcing its commitment to traceability and accountability in fashion supply chains.
?? SUPPLIER INITIATIVES
The Alliance for European Flax-Linen and Hemp will launch a traceability tool in May, validating certified materials throughout the value chain. This initiative aims to promote flax and hemp usage alongside existing certifications and new projects like the 'Linen & Hemp Dream Lab'.
?? COMPLIANCE AND STANDARDS REVIEW
The EU's new Eco-design for Sustainable Products Regulation mandates Digital Product Passports (DPPs) for exports, enhancing transparency and sustainability. While presenting challenges, it offers Pakistani exporters opportunities to improve compliance and competitiveness in global markets.
Yana Garcia, California's Secretary for Environmental Protection,? highlights California’s pioneering Extended Producer Responsibility law for textiles as part of a broader push for circularity and supply chain transparency, aiming to reduce waste and promote sustainability in the fashion industry.
?? DIGITAL PRODUCT PASSPORT INSIGHT
A Certilogo survey reveals strong consumer readiness for Digital Product Passports in fashion, with 49% awareness. Key priorities include authentication and transparency, indicating potential for increased brand trust and loyalty, particularly among younger generations.
Article in Italian
The Emilia-Romagna region has allocated €300,000 to three projects: a biomedical firm in Faenza, Carpi's Textile Quality Centre for digital product management, and Modena's AI Research Centre for logistics optimisation.
Article in Italian
The EU's Digital Product Passport aims to enhance product transparency and sustainability by providing lifecycle information. A survey reveals younger generations are keen on this initiative, valuing authenticity and care instructions while fostering brand trust and loyalty.
?? ETHICAL TRACEABILITY INSIGHTS
SHEIN's falling profits and mounting legal challenges are fueling calls for greater accountability in fast fashion, as advocates push for higher ethical standards, transparency, and improved worker rights amid shifting consumer attitudes
?? JOB ALERT
Apprenticeship:
Internship:
Product and Material Traceability Assistant, Digital Passport, RFID/NFC/QR Codes, Blockchain (M/F), LVMH
Traceability Project Manager Assistant – Ready-to-Wear (M/F), Christian Dior
Thank you for reading this new edition of the GO TRACE Newsletter.
We appreciate your continued interest and support.
Read our previous editions to catch up, and subscribe for future updates!
We look forward to reconnecting with you next week on Tuesday 18th March for our 111th edition!