Fashion + Tech = Millennial Co-founders Success

Meet the new millennial co-founders of Argent, Sali Christeson and Eleanor Turner! Argent is a new clothing brand that marries fashion with tech for the next generation and beyond. Sali has been a designer for Tory Burch and Eleanor a tech executive for Cisco. Their combination is killer! Their line is sassy but comfy (I have a pair of their reversible pants perfect for travel) and functional (I have the vest with amazing pockets for all my tech gadgets!)

Did you know that by 2020, Millennials will make up approximately 50% of the U.S. workforce, and by 2030, 75% of the global workforce? Millennials hate carrying purses-- usually tucking the cell in the back pocket. These clothes have functional features that are just right for this generation.

When Millennials enter the workforce, they consistently have a different set of goals and ideas about what a job should be. In addition, since Millennials will be big spenders as well as employees, focus on knowing this community is going to impact success. According to research by Accenture, by 2020, Millennial spending in the United States will grow to $1.4 trillion annually and represent 30% of total retail sales. Their market is exploding and they had such success with their audience at big shows in the San Francisco Bay area at PBWC and Watermark.

I love these founders because of their Extreme Innovation. They are innovating in their clothes, and approach.

For example:

• Their innovative approach to make work clothes functional
• Their innovation in Go To Market - using pop-ups at targeted conferences, and locations.
• Their innovation in patents like for their jumpsuit to make it easy to get into and out of!
• Their designs are multi functional -- reversible and look great on all body types

You must check out this new line by these fabulous innovative designers and founders.

They are going to be a raving success! Already they have been featured in the WSJ, Forbes, Fortune, NY Mag, and more.