Fashion in Slovenia

Slovenia is described as small but mighty, with its mountains, forests, lakes, seashore, old towns, friendly people, and great food, all of which make the country so special.

For centuries, the clothing sector has been one of the most important in the Slovenian economy. In 2019, Slovenia exported clothing products worth $377 million. Some of the clothing products produced in Slovenia include babies’ garments, children’s wear, men’s wear, women’s wear, uniforms, workwear, casual wear, and traditional garments.

There are around 400 clothing manufacturing companies in Slovenia. Some of the companies operate as outsourced production facilities for foreign and local fashion brands. Ljubljana—Slovenia’s capital has around 40 companies, Kranj has 18, and Maribor has 16 clothing manufacturers.

Fashion Industry Highlights:

• Revenue in the Fashion segment is projected to reach US$375.40m in 2022.
• Revenue is expected to show an annual growth rate (CAGR 2022-2025) of 19.82%, resulting in a projected market volume of US$645.80m by 2025.
• In the Fashion segment, the number of users is expected to amount to 1.0m users by 2025.
• User penetration will be 41.4% in 2022 and is expected to hit 49.5% by 2025.
• There are a little over 3000 online stores in Slovenia.
• Out of the 2 million population, 86% are internet users, and about 60% shop online.
• 47% prefer to buy from Slovenian-owned?online businesses.
• Mobile shopping penetration is above 50%?and is expected to continuously grow.
• 55.3% of inhabitants live in urban areas and 44.7% in rural parts of the country.
• In terms of goods sold, fashion, sportswear and footwear took up to 43% in 2020.

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