Fashion Resale, Upcycled: Fitcheck

We've started Fitcheck with a simple yet powerful goal: to create a sustainable and socially responsible fashion marketplace.

Fitcheck is a fashion marketplace that empowers resellers to showcase their products through video and live streams, offering a unique and interactive shopping experience for customers.

Moreover, users can track their carbon emissions based on their transactions, and can also spend their Fitpoints on cultural activities, sustainable clothing, or simply donate to NGOs like WWF or Ahbap.

We’re building a new experience for fashion resellers that prioritizes sustainability and encourages eco-conscious practices.

up· cy· cle

to create an object of greater value from (a discarded object of lesser value)

Visual Identity

Represents the spirituality, imagination, and inspiration.

When it comes to sustainability, these qualities are relevant in promoting innovative and creative solutions for more sustainable practices, as well as encouraging a more mindful and thoughtful approach towards the environment.

Additionally, it’s associated with royalty and nobility, which can be seen as a call for greater responsibility and accountability from those who have the power and resources to effect change.

In this sense, Fitcheck color serves as a reminder that sustainability is not just a personal choice but a collective responsibility that requires leadership and action at all levels.

The fashion industry is the second-largest industrial polluter, accounting for 10% of global pollution, ranking higher than emissions from air travel!

Sustainable Fashion

Production of textiles and clothing involves energy-intensive processes that rely heavily on fossil fuels. In addition, the transportation and distribution of clothing to consumers also contribute to carbon emissions.

Furthermore, the fast fashion business model encourages excessive consumption, resulting in more textile waste in landfills or incinerators.

However, consumers can reduce their environmental impact by purchasing secondhand clothing or investing in sustainable items.

TikTok for Sustainable Fashion

Social commerce is a growing trend in the e-commerce industry, where online shopping experiences are integrated with social media platforms.

We’re changing the way people shop online by enabling users with social media-like features. This allows them to showcase their personal style and promote fashion products they love on the platform.

Roadmap

Our objective is to offer users a shopping experience that raises awareness about our shared responsibility for sustainability.

We’re creating a social marketplace that connects fashion resellers and customers through video and live streams, all while reducing our carbon footprint.

Fitcheck allows you to view listings quickly in just 1.5 seconds, compared to other apps which take 7.5 seconds. Resellers can sell quickly with live auctions, and we don’t charge any commission unlike other reselling apps that charge 5%-10%.

As we progress on this journey, we will adapt and grow, offering consumers innovative ways to make eco-friendly purchases, reduce their carbon footprint, and earn incentives at every turn.