Fancy vs Functional
Luke Waters
Media Trainer and Advisor, Media Spokesperson Training, Crisis Communications Management, Founder of comtrove.com
Insider insights
Casual observers of media interviews often critique spokespeople on their ability to manage “tough questions.” ?Impressed, as a rule, by their ability to deftly bridge or transition back to message. It’s even described by some as? a “sleight of hand” or “dark art.”
In my experience it’s anything but.
A simple and consistent message structure
It may seem somewhat tedious and far less “sexy” than the clever “bridge or transition”, but a simple and consistent message structure provides the foundation for those more nuanced interview skills to develop.
Put crudely, focusing on “bridging” or “transitioning” ahead of message structure is akin to placing the communications cart before the horse.
Effective preparation: Consider using a key message template
A well-structured key message template will:
Without over-stating it, message format can be the difference between making interview message notes either an incredibly valuable resource or little more than a fashion accessory.
Develop a resilient?interview technique through effective Media Training
Effective formatting and embedding a consistent message structure forms a pivotal part of Saltwater Media training courses – and we provide templates and guides to assist spokespeople at all levels and experience.
For a confidential, obligation free discussion regarding your organisation’s media training requirements, please feel free to contact me directly.
Luke Waters | 0418 147 157 | [email protected]
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Saltwater Media Solutions
About Us
Luke Waters is ?the Founding Director of Saltwater Media Solutions, and is one of Australia’s most sought-after communications consultants specialising in:
Luke Waters
Luke is highly experienced in developing and delivering communications training across a broad range of sectors. His decades of experience in communications (both as a journalist and consultant) deliver consistent, authentic and highly effective outcomes.
Luke has qualifications and/or formal training in:
Contact Luke directly for an obligation-free, confidential discussion around your training requirement.